Manager, Marketing Automation

Co-operators; Mississauga; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Manager of Marketing Automation to lead innovative email marketing strategies. This role involves crafting impactful campaigns and collaborating with teams to enhance client engagement across insurance and wealth management lines. The ideal candidate will have a strong background in CRM email marketing and automation, with a focus on data-driven decision-making. Join a dynamic team that values growth, innovation, and a supportive culture, while making a significant impact in a leading Canadian financial services co-operative.

Benefits

Career growth through training

Flexible work options

Paid time off

Holistic well-being programs

Paid volunteer days

Comprehensive benefits

Retirement plans

Health and dental support

Disability support

Mental health support

Qualifications

• 6–9 years of progressive marketing experience, including CRM email marketing.
• SFMC certification and knowledge of Salesforce Cloud marketing products.

Responsibilities

• Oversee email marketing initiatives to enhance client lifetime value.
• Collaborate with teams to implement effective email strategies.

Skills

CRM Email Marketing

Marketing Automation

Data Analysis

Client Engagement

Team Leadership

Education

Degree in Business

Degree in Marketing

Tools

Salesforce Marketing Cloud

Job description

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Recruiting for problem solvers and innovative thinkers for The Co-operators, a multi-line insurance and financial services co-operative.

Company: Co-operators Group Limited

Department: Marketing & Communications

Employment Type: Regular Full-Time

Work Model: Hybrid (2-3 days per week in office, with one of the days worked in the Guelph office)

Language: This role operates in English.

The Opportunity
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society. Our team is essential to deliver on this strategy. We prioritize our people to ensure a strong culture and development opportunities that enable our team to thrive and live our purpose. You will work with passionate colleagues who care about you, our clients, and communities.

Our Marketing and Communications team aims to drive innovation and lead in client engagement. We work collaboratively with business partners to enhance client experience and create value at every contact point. We think strategically and align initiatives to meet organizational goals.

Join us as the Manager of Marketing Automation to lead in crafting and executing innovative email marketing and automation strategies that drive success and elevate our brand. You will guide your team and collaborate across functions to turn ideas into impactful campaigns, workflows, and processes that improve client engagement across our insurance and wealth management lines. You will partner with B2C and B2B teams to leverage Salesforce Marketing Cloud (SFMC) for seamless lifecycle communications.

How You Will Create Impact

• Oversee email marketing and automation initiatives via SFMC to enhance client lifetime value and performance. Prioritize incoming requests.
• Collaborate with internal teams to implement effective strategies and recommend improvements for email communications and lead generation.
• Use a data-driven approach with experimentation and analysis to improve automation efforts.
• Manage the email subscriber base, ensuring effective targeting, segmentation, personalization, and compliance with CASL and PIPEDA regulations.
• Develop internal training and provide thought leadership on email marketing best practices and SFMC utilization.
• Lead, develop, and coach your team, fostering an agile culture aligned with strategic objectives.
• Support the automation team with processes, workflows, tools, and capabilities for campaign execution.

How You Will Succeed

• Build trusting relationships and provide feedback for team development.
• Foster innovation and continuous improvement focused on client experience.
• Drive change adoption and create a high-performance culture aligned with organizational goals.
• Communicate effectively and remain open to diverse viewpoints.
• Apply critical thinking to decision-making processes.

To Join Our Team

• 6–9 years of progressive marketing experience, including CRM email marketing and automation leadership.
• Degree in business, marketing, or related field.
• SFMC certification(s) and knowledge of Salesforce Cloud marketing products.
• Strong understanding of email marketing best practices, industry trends, and SFMC enhancements.
• Knowledge of marketing automation, analytics, and business intelligence concepts.
• Experience or understanding of insurance and/or financial services distribution is an asset.

What You Need To Know

• Background check required for successful candidates.
• Occasional travel between Burlington, Guelph, Mississauga, and Toronto offices.
• Extended hours, including evenings and weekends, may be necessary.

What’s in it for you?

• Career growth through training and development.
• Flexible work options and paid time off.
• Holistic well-being programs and a supportive culture.
• Paid volunteer days and comprehensive benefits, including retirement plans, health, dental, disability, and mental health support.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales