Manager, Marketing Automation

Co-operators; Burlington; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Manager of Marketing Automation to lead innovative email marketing strategies. In this pivotal role, you will enhance client engagement across various channels, utilizing Salesforce Marketing Cloud for seamless communications. You'll collaborate with cross-functional teams to develop impactful campaigns and workflows, ensuring compliance with industry regulations. Join a dynamic team that prioritizes growth and innovation, offering flexible work options and comprehensive support for your well-being. This is an exciting opportunity to make a significant impact in a forward-thinking company committed to sustainability and resilience.

Benefits

Flexible work options

Paid time off

Comprehensive health programs

Paid volunteer days

Competitive salary

Incentive programs

Retirement plans

Wellness programs

Qualifications

• 6-9 years of progressive marketing experience, including CRM email marketing.
• SFMC certification and knowledge of Salesforce Cloud marketing products.

Responsibilities

• Oversee email marketing initiatives via Salesforce Marketing Cloud.
• Collaborate with stakeholders to implement effective strategies.

Skills

CRM Email Marketing

Marketing Automation

Data Analysis

Client Engagement

Salesforce Marketing Cloud

Education

Degree in Business

Degree in Marketing

Tools

Salesforce Marketing Cloud

Job description

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Recruiting for problem solvers and innovative thinkers for The Co-operators, a multi-line insurance and financial services co-operative.

Company: Co-operators Group Limited
Department: Marketing & Communications
Employment Type: Regular Full-Time
Work Model: Hybrid (2-3 days per week in office, with one of the days worked in the Guelph office)
Language: This role operates in English.

The Opportunity

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society. Our team is essential to deliver on this strategy. We prioritize our people to ensure a strong culture and development opportunities, enabling our team to thrive and live our purpose. You will work with passionate colleagues who care about you, our clients, and our communities.

Our Marketing and Communications team aims to drive innovation and lead in client engagement. We collaborate across departments to enhance client experience and create value at every contact point. We think strategically to align initiatives with our organizational goals.

Join us as the Manager of Marketing Automation to lead innovative email marketing and automation strategies that drive success and elevate our brand. You will guide your team and collaborate with cross-functional teams to develop impactful campaigns, workflows, and processes that boost client engagement across our insurance and wealth management lines. You will partner with B2C and B2B marketing teams to leverage Salesforce Marketing Cloud (SFMC) for seamless lifecycle communications tailored to diverse audiences.

How You Will Create Impact

• Oversee email marketing and automation initiatives via Salesforce Marketing Cloud to enhance client lifetime value and improve performance, including managing incoming requests.
• Collaborate with internal stakeholders to align and implement effective strategies, offering innovative recommendations for email communications and sales lead generation.
• Use data-driven approaches to experiment, analyze, and improve marketing automation continually.
• Manage the email subscriber base by promoting targeted segmentation, personalization, and best practices, ensuring compliance with CASL and PIPEDA regulations.
• Develop and deliver training to upskill teams in email marketing practices and SFMC utilization.
• Lead, develop, and motivate your team, managing performance and fostering an agile, strategic culture.
• Support the marketing automation team with processes, workflows, tools, and capabilities for campaign execution.

How You Will Succeed

• Build trusting relationships and provide constructive feedback to develop your team and colleagues.
• Foster innovation and continuous improvement focused on client experience.
• Drive change adoption and create a high-performance culture aligned with organizational goals.
• Communicate effectively and remain open to alternative perspectives.
• Apply critical thinking to guide decision-making.

To Join Our Team

• 6–9 years of progressive marketing experience, including CRM email marketing and automation leadership.
• Degree in business, marketing, or related field.
• SFMC certification(s) and knowledge of Salesforce Cloud marketing products.
• Strong understanding of email marketing best practices and industry trends.
• Knowledge of marketing automation, analytics, and business intelligence concepts.
• Asset: familiarity with insurance and financial services distribution.

What You Need To Know

• Background check required for successful candidates.
• Occasional travel between Burlington, Guelph, Mississauga, and Toronto offices.
• Extended hours, including evenings and weekends, may be necessary.

What’s in it for you?

• Career growth through training and development.
• Flexible work options and paid time off.
• Support for physical and mental health with comprehensive programs.
• Paid volunteer days.
• Competitive salary, incentive programs, and a total rewards package including retirement plans, benefits, and wellness programs.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales