Marketing Manager, Demand Generation

Services OR LP/SEC; Toronto; On-site; CAD 111,600 - 137,800; Full time

Benefits offered by this job

Hybrid work

Retirement plan

Health benefits

Telemedicine

Wellness allowance

Training and development

Job summary

Norton Rose Fulbright Canada, with offices in Toronto and Montreal, is seeking a seasoned marketing leader to design and execute demand generation strategies that support our firm's strategic objectives across practice areas, sectors, and client growth initiatives.

The role requires 8+ years in B2B marketing within professional services and a passion for demand marketing, along with hands-on ability to build solutions and lead multi-channel campaigns.

Qualifications

• 8+ years of experience in B2B marketing within professional services.
• Strong understanding of demand marketing and hands-on ability to build solutions.
• Experience leading multi-channel campaigns (events, digital, email, social).
• Ability to translate business goals into measurable marketing programs.

Responsibilities

• Design demand generation initiatives informed by client insights and market trends.
• Lead campaigns across channels including events, digital marketing, email, and social amplification.
• Provide frameworks and guidance to partners for adoption of demand programs.
• Collaborate with relationship partners on priority clients and target accounts.

Skills

Demand generation

Campaign management

Strategic planning

Budget management

Education

Bachelor's degree in business/marketing/communications

Job description

4 days per week in office - this position can be filled in our Montreal or Toronto offices. This national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives.

The role calls for experience in marketing and communications, particularly in leading multi-channel campaigns especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth. The successful candidate will help translate business goals and market opportunities into measurable marketing programs that enhance client engagement, strengthen market position, and drive growth.

This role will primarily support the firm's energy, infrastructure and resources and corporate (financial services) practices.

You will be focusing on:

• Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.
• Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.
• Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight‑driven recommendations.
• Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross‑selling, upselling, and client expansion.
• Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.
• Support national, sector and practice chairs in executing their strategic plans.
• Assist with the preparation of directories, rankings, awards submissions, and matter collections.
• Track and evaluate the competitive landscape to ensure our offerings remain strong.
• Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes.
• Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives.
• Project manage timelines to meet specified deadlines.

What you bring to the role:

• Relevant degree in business, marketing, communications, or related field
• A minimum of 8+ years of experience in B2B marketing in the professional services industry
• A passion for demand marketing and willingness to get hands‑on building solutions
• Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification
• Experience framing and collaboratively solving complex problems through creative problem‑solving
• Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills
• Active listener to hear and understand multiple projects simultaneously in a fast‑paced, rapidly changing environment
• Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain
• Strong project management skills
• Bilingual in English and French is a plus

Why join our team:

• Hybrid work environment
• Retirement savings plan with employer contribution
• Benefit premiums paid by the firm
• Telemedicine services
• Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
• Training and development programs based on your interests and needs

The salary bands provided reflect the typical range for this role in the region indicated. We recognize that each candidate brings a unique set of experiences and skills, and final compensation will be thoughtfully determined based on individual qualifications and current market factors. Please note that salary will be discussed and negotiated during interview.

Toronto: $111,600 - $137,800

With its global business principles of quality, unity and integrity, Norton Rose Fulbright is recognized for its client service in key industries, including financial institutions; energy, infrastructure and resources; technology; transport; life sciences and healthcare; and consumer markets.

As a global law firm, we embrace a culture of excellence and working hard, but always with a focus on flexibility, respect, diversity and openness.

As a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness.

We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.

If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application.

We will contact you to further discuss your need.

Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities.

Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds.

For applicants who require an accommodation, please contact us to discuss further.