Manager, Commerce Media

Mars United Commerce; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Manager of Commerce Media, driving innovative retail media strategies for clients. This role involves leveraging your expertise in retail media and building strong relationships within the omnichannel ecosystem. You will develop data-driven strategies using advanced tools, manage teams, and collaborate with key stakeholders to ensure campaign success. If you are a creative thinker with a passion for retail media and a desire to make a significant impact, this opportunity is perfect for you.

Benefits

Comprehensive Health Plans

Flexible Paid Time Off

Tuition Support

Employee Assistance Program

Wellness Support Initiatives

Qualifications

• Experience in developing strong retail media strategies.
• Knowledge of retail search strategy and execution.
• Strong relationships with key personnel at retailers.

Responsibilities

• Develop insight-backed retail media strategies for CPG clients.
• Manage in-platform team and retailer relationships.
• Collaborate with teams to optimize media plans.

Skills

Retail Media Strategy Development

Retail Search Strategy (Criteo, CitrusAd, Pacvue)

Relationship Management

Data Analysis and Insights

Creative Problem Solving

Communication Skills

Collaboration and Teamwork

Tools

Marilyn Predictive Commerce Intelligence

Job description

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Director, People & Culture at Mars United Commerce

Mars United Commerce powered by Marilyn, is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

We’re looking for a Manager, Commerce Media to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of commerce media and strong relationships (eg. LCL, Instacart, WMC and Platforms Criteio, Skai, Pacvue) within the assigned retailers' omnichannel media ecosystem to design world-class retail media strategies that drive conversion and ROI for our clients. Platform (HOK) experience is preferred. Candidates must reside in Toronto.

PRIMARY RESPONSIBILITIES:

• Develop insight-backed retail media strategies for the agency’s CPG clients across national and regional retailers using our proprietary Marilyn Predictive Commerce Intelligence platform, historical client data, and other relevant tools
• Manage in-platform team and have advanced knowledge of retail media platforms
• Retailer relationship management (JBP involvement, Annual Meetings, etc.)
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)
• Keep up to date with and vet emerging platforms, retail media vendors, and innovation trends specific to national and regional retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are within budget, on time, and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles as applied to assigned retailers
• Partner with the National Media Team to share learnings and best practices, define and track performance
• Help define and continuously improve our media strategy product and service offerings
  
  

SKILLS NEEDED:

• Experience in developing strong and effective retail media strategies
• Knowledge of self and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Amazon, WMC, LCL, Instacart, etc.)
• Strong existing relationships with key personnel at national or regional retailers and/or key vendors is a plus, but not required
• Ambitious self-starter who takes great pride and ownership of his/her work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms to deliver these insights
• Understanding of Taxonomy
  
  

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable province and/or federal laws, except where a bonafide occupational qualification applies.

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

Compensation Range: $60,000- $90,000 CAD annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be May 31,2025.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services and Consumer Services

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