Lifecycle Marketing Tech Lead | Braze & AI Automation

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank); Quinte West; On-site; CAD 127,000 - 141,000; Full time

Benefits offered by this job

Generous PTO

Volunteer days off

Health benefits (Medical, Dental, Vis​

Vision

Disability

401(k) with company match

Paid parental leave

Free design services

Furniture discounts

Merchandise/anniversary credits

Job summary

Havenly Brands seeks an Email Marketing Operations Manager to own the lifecycle technology across seven home brands, including Havenly, Interior Define, Burrow, The Citizenry, The Inside, St.Frank, and The Expert. You’ll lead Braze, email, SMS, push, and onsite programs while scaling AI-enabled automation across campaigns.

You will architect and migrate platforms, ensure data integrity, and drive ROI through vendor relations, automated journeys, and cross-brand collaboration with Growth,

Qualifications

• 5+ years in marketing operations, CRM operations, or lifecycle technology (hands-on in platform)
• Deep Braze expertise: Canvas, segmentation, Liquid, custom events and attributes
• Write and maintain production code (scripts, API integrations, scheduled jobs)
• Led ESP or CDP migrations or end-to-end platform implementations
• Understand identity resolution and event data pipelines; comfortable with Snowflake
• Write clear technical requirements and acceptance criteria for engineering
• Managed direct reports (offshore or nearshore a plus)
• Know email and SMS deliverability and compliance (CAN-SPAM, TCPA, CCPA)
• DTC e-commerce background; multi-brand experience a plus
• Own systems; detect issues early and fix
• Translate business asks into engineer-ready specs
• Set SOPs and QA to avoid bottlenecks in sends
• Believe AI is changing this job and use it to move faster
• energized by multi-brand complexity and high ownership

Responsibilities

• Own Braze and lifecycle tech stack across seven brands (email, SMS, push, onsite)
• Lead platform architecture, migrations, and major lifecycle initiatives
• Manage identity resolution and data integrity across brands
• Design and maintain automated journeys for acquisition, retention, and health
• Oversee two offshore associates and vendor integrations for ROI
• Operate lifecycle workflows in Asana, including campaign handoffs and QA
• Maintain lifecycle automation codebase and scheduled jobs
• Manage day-to-day lifecycle campaign execution with stakeholders

Skills

5+ years in marketing operations

Braze expertise

production-grade code

ESP/CDP migration experience

identity resolution and data pipelines

technical requirements writing

manage offshore/nearshore teams

email & SMS deliverability & complianc

multi-brand experience

self-starter in lean, high-ownership

Job description

Havenly Brands seeks an Email Marketing Operations Manager to own the lifecycle technology across seven home brands, including Havenly, Interior Define, Burrow, The Citizenry, The Inside, St.Frank, and The Expert. You’ll lead Braze, email, SMS, push, and onsite programs while scaling AI-enabled automation across campaigns.

You will architect and migrate platforms, ensure data integrity, and drive ROI through vendor relations, automated journeys, and cross-brand collaboration with Growth,