Lifecycle Marketing Manager (Remote)

Birdandbe; Toronto; Remote; CAD 70,000 - 100,000; Full time

Job summary

Birdandbe, a leader in the fertility sector, is searching for a Lifecycle Marketing Manager. The role involves enhancing customer journeys, managing lifecycle programs across email and SMS, and utilizing data to improve key performance indicators. Ideal candidates are creative and analytical, with proven experience in direct-to-consumer ecommerce settings, willing to work flexibly in a remote environment.

Qualifications

• Hands-on experience with Klaviyo, Recharge, Shopify.
• Experience in DTC ecommerce email and SMS marketing.
• Experience in managing loyalty or referral programs.

Responsibilities

• Manage all lifecycle marketing programs across email, SMS, and referral.
• Design and launch the Customer Loyalty program.
• Increase email and SMS revenue contribution.

Skills

Analytical mindset

Creative approach to engagement

Understanding of email/SMS marketing

Tools

Klaviyo

Recharge

Shopify

Superfiliate

Job description

About Bird&Be

Bird&Be is a direct-to-consumer fertility brand on a mission to help people build families faster through our doctor-backed fertility products. Our goal is to help educate our customers on their fertility health early, and help them take action quickly with personalized supplements scientifically proven to impact outcomes, and at-home tests that help them get answers sooner. All while changing the face of fertility: without blue and pink boxes, plastered with photos of white babies. Our brand reflects the modern millennial.

Since launching in 2021, we’ve quickly become a leader in the fertility space. Backed by top-tier investors and founded by fertility warriors and doctors, we’re passionate about creating a better fertility journey. If you're excited by purpose-driven work, a fast-paced environment, and a culture that blends science, empathy, and innovation, we’d love to meet you.

About the Role

We’re seeking a Lifecycle Marketing Manager who’s obsessed with building journeys that educate customers, optimize outcomes, and grow revenue and lifetime value across our email, SMS, loyalty, and referral programs. This role is perfect for someone who is highly analytical, creative and is motivated by improving metrics like LTV, churn, and re-engagement rates.

In this role you will:

• Manage all lifecycle marketing programs across email, SMS, loyalty, and referral.

• Design, build and launch a Customer Loyalty program.

• Increase email revenue contribution to overall revenue.

• Boost SMS revenue through timely, personalized messaging.

• Reduce customer churn and increase customer winback.

• Increase referral program revenue.

• Build reporting to track lifecycle KPIs and customer health metrics.

• Use data to inform segmentation, content strategy, send frequency, and incentive structures.

• Continually A/B test messaging, offers, and timing across all channels.

• Partner with customer support, customer experience, product, and brand teams to ensure customers have a consistent experience across all channels.

Your Experience

• Deep, hands-on understanding of Klaviyo, Recharge, Shopify, and loyalty platforms (we currently use Superfiliate)

• Experience managing email and SMS marketing at a fast-paced DTC ecommerce company.

• Successfully managed a loyalty or referral program.

• Analytical mindset with a passion for improving KPIs and customer journeys.

• Creative approach to driving customer engagement, loyalty and winback

• Ability to work autonomously and thrive in a fast-changing environment.

• Familiarity with G Suite, Slack, and other modern tools.

Above all else, you're passionate about helping people build families and inspired by Bird&Be’s mission.

Success Metrics

In this role, you will be measured by:

• Increased email and SMS revenue contribution.

• Improved customer retention and reduced churn rates.

• Growth in loyalty program participation and impact.

• Increased referral program participation and revenue.

• Improved re-engagement rates across lapsed customer cohorts.

Hours + Location

This is a salaried position working full-time hours. Option for a contract position may be available.Must be able to work a flexible schedule to meet the needs of the business, including irregular hours like some evenings, weekends, and holidays as needed.This is a remote position and requires candidates to have an available work-from-home setup including a reliable desktop/laptop with the latest OS and a stable internet connection.