Lifecycle Marketing Manager

RVezy Inc.; Ottawa; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Stock options

Vacation days

Health benefits

Dental benefits

Bonus plan

RV rental trip

Festivals and events access

Recognition platform

Coffee and snacks

Dog-friendly office

Flexible work hours

Company laptop

Job summary

RVezy Inc. is seeking a Lifecycle Marketing Manager to own the customer lifecycle end-to-end for hosts and guests. You will build and optimize campaigns across email, push, SMS, and in-app messaging to drive engagement, retention, and loyalty.

You will work closely with Product, Design, and Customer Operations, leveraging data to improve activation and conversion while testing new ideas in a fast-paced environment. Ottawa-based hybrid role with stock options and benefits.

Qualifications

• 3+ years of experience in lifecycle, CRM, retention, or product marketing.
• Hands-on experience with Braze or similar marketing automation platform.
• Proficient in lifecycle tools, segmentation, journeys, and campaign setup.
• Strong knowledge of email, push, SMS, and in-app messaging best practices.
• Analytical mindset with data-driven decision making.
• Excellent written and verbal communication skills.
• Ability to collaborate across teams in a fast-paced environment.
• Curious, proactive, and self-motivated with customer empathy.

Responsibilities

• Own and evolve lifecycle marketing strategy across hosts and guests.
• Build, launch, and optimize multi-channel campaigns (email, push, SMS, in-app).
• Manage audience segmentation, journey orchestration, experimentation, personalization, reporting.
• Develop automated journeys to improve activation, engagement, retention, Reactivation.
• Collaborate with Product, Design, and Customer Operations to identify opportunities.
• Analyze campaign data to improve engagement and conversion metrics.
• Grow and engage host and guest communities through communications.
• Directly speak with customers to understand needs and motivations.
• Identify new opportunities, channels, and experiments to boost loyalty.
• Stay current on lifecycle marketing trends and tools.

Skills

Lifecycle marketing

Braze

Customer journeys

Email marketing

Analytics

Cross-functional collaboration

A/B testing

Team collaboration

Tools

Braze

Intercom

Segment

Customer.io

Job description

RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for RV rentals available across most of Canada and the United States.

RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We have a tight-knit team that has meaningful relationships with one another. To see how we started, check out our pitch on Dragon’s Den. Since then, we have grown exponentially, and our three-year revenue increased 286%, as mentioned in the Globe and Mail’s: Canada's Top Growing Companies 2023.

We were also named one of Ottawa’s Best Places to Work! If you want a sneak peek at what it’s like to work here, check out our Life at RVezy Instagram!

About the role

Ready for an adventure? We’re looking for a Lifecycle Marketing Manager to join our marketing team and help shape how we engage with our growing community of RV hosts and guests.

In this role, you’ll own the customer lifecycle experience end-to-end - building and optimizing campaigns across email, push notifications, SMS, and in-app messaging to drive engagement, retention, and loyalty. You’ll work closely with teams across Product, Design, and Customer Operations.

We’re looking for a self-starter who is both strategic and hands‑on: someone who loves digging into lifecycle data, is highly technical in tools like Braze, and is always thinking about new ways to connect with and engage our community.

This opening is for an existing role.

Key responsibilities

• Own and evolve RVezy’s lifecycle marketing strategy across the full customer journey for both hosts and guests
• Build, launch, and optimize multi-channel campaigns across email, push notifications, SMS, and in-app messaging
• Manage and scale our lifecycle marketing platform including audience segmentation, journey orchestration, experimentation, personalization, and reporting
• Develop automated customer journeys that improve activation, engagement, retention, and reactivation
• Partner cross-functionally with Product, Design, and Customer Operations teams to identify lifecycle opportunities and improve customer touchpoints
• Analyze campaign and customer performance data to continuously improve engagement and conversion metrics
• Help grow and engage RVezy’s host and guest community through thoughtful communication strategies and community-focused initiatives
• Speak directly with customers to better understand their needs, pain points, and motivations
• Identify and implement new opportunities, channels, and experiments to improve customer engagement and loyalty
• Serve as the internal expert on lifecycle marketing best practices and stay current on industry trends and emerging tools

Qualifications:

Competencies, skills, and attributes:

• 3+ years of experience in lifecycle, CRM, retention, or product marketing
• Strong hands-on experience with Braze or a similar marketing automation platform (Customer.io, Intercom, Marketo etc)
• Technical proficiency in lifecycle marketing tools, segmentation, customer journeys, and campaign setup
• Deep understanding of email, push notification, SMS, and in-app messaging best practices and design requirements
• Strong analytical mindset with experience using data to inform decisions and optimize performance
• Excellent written and verbal communication skills
• Comfortable collaborating across teams and managing multiple priorities in a fast‑paced environment
• Curious, proactive, and highly self‑motivated
• Comfortable speaking with customers and building authentic relationships with community members
• Creative thinker who enjoys testing new ideas and finding innovative ways to engage customers
• Strong attention to detail and organizational skills

Bonus points if you have:

• Worked at a marketplace or consumer tech company
• Built and managed complex lifecycle journeys in Braze
• Have experience configuring event routing in platforms like Segment
• Experience with A/B testing and experimentation frameworks
• Worked closely with Product teams on lifecycle or onboarding initiatives
• Experience building or managing online communities
• Experience in and passion for travel, camping, RVing, or the outdoors
• Worked in a startup or high‑growth environment where you wore many hats

Location

The role will require you to work from our office in Centretown 2-3 days per week.

• RVezy stock options (we believe every colleague should be an owner).
• Fifteen paid vacation days with extra time off over the winter holidays.
• Health and dental benefits from day one.
• Bonus plan connected to company goals
• One paid weeklong RV rental trip every year.
• Opportunities to attend festivals, concerts, and RV shows across Canada and the U.S.
• Employee recognition platform to reward employees’ hard work.
• Frequent social events and a steady supply of coffee and snacks in the office.
• Dog-friendly work environment in the Ottawa office.
• Flexible work hours and a relaxed dress code.
• Company laptop and equipment provided.

We use artificial intelligence–enabled tools to assist with certain aspects of our hiring process, such as reviewing applications. These tools are designed to support our team, not replace human judgment. Final hiring decisions are always made by people.