Senior Manager, Lifecycle Marketing

SurveyMonkey; Canada; Remote; CAD 129,000 - 152,000; Full time

Benefits offered by this job

Medical, dental, vision, life, and-dis

Disability insurance

RRSP matching

Flexible spending & Health savings

Paid holidays

Paid time off

Employee assistance program

Job summary

SurveyMonkey is seeking a Senior Lifecycle Marketing Leader to own the nurture strategy and onboarding, adoption, engagement, and retention programs for our customer base. You will drive unified journeys across HubSpot and Iterable and partner with Sales, Product, and Customer Success to align lifecycle programs with business goals.

You will coach a team of email and customer marketers, shape segmentation and personalization, and leverage AI judiciously to scale impact while maintaining

Qualifications

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
• Hands-on strategic experience across HubSpot (B2B nurture) and Iterable (self-serve lifecycle) with segmentation, personalization, and testing in both.
• Experience designing routing logic that connects a sales-assisted nurture motion with a self-serve product.
• Track record leading or partnering on customer marketing programs tied to measurable revenue outcomes.
• Ability to translate program and cohort data into a clear lifecycle strategy for senior stakeholders.
• Experience partnering cross-functionally on lead quality and handoff with teams like Customer Advocacy, Education, Product, Data, and Customer Success.

Responsibilities

• Set the strategy and operating cadence for Lifecycle Marketing across both nurture and self-serve journeys.
• Own B2B nurture strategy in HubSpot and define fit criteria and handoff logic for routing to self-serve journeys.
• Own self-serve lifecycle strategy in Iterable: segmentation, personalization, and testing roadmap.
• Coach and develop team members, including goal-setting and career growth.
• Guide customer marketing programs across renewal, expansion, and cross-sell.
• Report lifecycle performance to senior leadership and tie metrics to activation, retention, and expansion.

Skills

Lifecycle Marketing

CRM

Email Marketing

Leadership

Strategic Planning

Team Coaching

Cross-functional Collaboration

B2B Nurture

Tools

HubSpot

Iterable

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users.

We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built‑in research expertise and AI‑powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we're looking for

Our Lifecycle Marketing team owns how customers experience SurveyMonkey from their first interaction with us through renewal and expansion — across both our self‑serve and sales‑assisted motions.

We’re looking for a senior Lifecycle Marketing leader who can own both sides of that journey: the nurture strategy that moves a sales‑assisted prospect toward MQL/SQL, and the automated onboarding, adoption, engagement, and retention programs for our customer base. You’ll bring deep, hands‑on expertise across both HubSpot (B2B nurture) and Iterable (self‑serve lifecycle), with the judgment to design where those two systems hand off to each other. As a leader, you will coach each owner’s craft and partner closely with peer managers in Customer Advocacy and Education, Integrated Marketing, and with Sales, to represent one coherent view of the customer journey. This role reports to the Director of Product and Lifecycle Marketing and manages the individual contributors who own Email Marketing and Customer Marketing.

What you'll be working on

• Set the strategy and operating cadence for Lifecycle Marketing, aligning our Email Marketing channel around one coherent journey that spans sales‑assisted nurture and self‑serve lifecycle.
• Own our B2B nurture strategy in HubSpot that moves qualified prospects toward MQL/SQL, and work with partners to define the fit criteria and handoff logic for routing bad‑fit or non‑converting prospects into self‑serve journeys.
• Own our self‑serve lifecycle strategy in Iterable: segmentation, personalization, and a testing roadmap covering onboarding, adoption, engagement, and retention — partnering with Marketing Operations, who handle build, send, and deliverability.
• Manage, coach, and develop the individual contributors on your team, including their goal‑setting, prioritization, and career growth.
• Guide customer marketing programs (renewal, expansion, cross‑sell) across both self‑serve and sales‑assisted accounts.
• Report on lifecycle performance to senior leadership, connecting program‑level metrics to activation, retention, and expansion outcomes.
• Partner with Product, Marketing Operations, Data, Sales, and Customer Success to align lifecycle programs with product changes, commercial motions, and account health signals.
• Leverage AI where it makes sense to scale up and reach more people, while exerting strong editorial judgment and human‑centered program development.

We'd love to hear from people with

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
• Hands‑on strategic experience across both a B2B marketing automation platform (HubSpot or comparable) and a self‑serve lifecycle ESP (Iterable or comparable, e.g., Braze, Salesforce Marketing Cloud, Marketo) — real ownership of segmentation, personalization, and testing in both, not just familiarity with one.
• Experience designing routing logic that connects a sales‑assisted nurture motion with a self‑serve product — knowing when to nurture toward sales & CS and when to redirect to self‑serve products and journeys.
• A track record leading or closely partnering with customer marketing programs (renewal, upsell, cross‑sell) tied to measurable revenue outcomes.
• A record of translating program and cohort data into a clear, prioritized lifecycle strategy for senior stakeholders.
• Experience partnering cross‑functionally on lead quality and handoff, plus peer teams like Customer Advocacy and Education, Product, Data, and Customer Success.
• Bonus: experience at companies running both sales‑assisted and self‑serve/PLG motions (side by side is ideal).

The base pay provided for this position ranges from CAD $129,200.00/year - $152,000.00/year depending on the geographic market and assuming a full‑time schedule. Actual base pay is based on a number of factors including market location, job‑related knowledge, education or training, skills, and experience.

Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

This opening is for an existing vacancy.

SurveyMonkey believes in‑person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution. While this role is remote, it may require in‑person participation. You will be encouraged to attend company events throughout the year. These events will take place at a designated SurveyMonkey office or location. #LI-remote

Why SurveyMonkey? We’re glad you asked

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.

We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter‑century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Your data

For more information on how SurveyMonkey (including its subsidiary and affiliated companies) processes your personal data as a job candidate or applicant, please see our Global Applicant and Candidate Data Privacy Notice. Please note that we may use artificial intelligence (AI) tools to support parts of the hiring process, such as sourcing candidates, reviewing applications, analyzing resumes, or summarizing interviews. These tools assist our recruitment team but do not replace human judgment.