Omni-Channel CRM Campaign Lead

EXL; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

EXL in Toronto, Ontario is seeking a CRM Manager with a passion for innovative omni-channel marketing. You will drive campaigns across email, SMS, push and web, partnering with Data & Analytics, Digital Media, and agencies to optimize performance.

The role requires a Bachelor's degree and at least four years in CRM or marketing roles, with strong knowledge of marketing tech and Adobe platforms; you will lead cross-functional initiatives, manage timelines, and deliver measurable results.

Qualifications

• Bachelor’s degree with 4+ years of CRM/marketing experience.
• Deep knowledge of marketing tech, data, analytics, and orchestration.
• Strong digital strategy and marketing automation passion.
• Familiarity with Adobe Marketing Cloud (AEP, AJO, CJA) is a plus.

Responsibilities

• Plan and execute omni-channel marketing campaigns from strategy to deployment.
• Define audience, channel, flighting, and measurement details.
• Optimize targeting using insights and analytics.
• Collaborate with internal teams and vendors to report results.

Skills

CRM management

Campaign orchestration

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Tools

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Adobe CJA

Job description

EXL in Toronto, Ontario is seeking a CRM Manager with a passion for innovative omni-channel marketing. You will drive campaigns across email, SMS, push and web, partnering with Data & Analytics, Digital Media, and agencies to optimize performance.

The role requires a Bachelor's degree and at least four years in CRM or marketing roles, with strong knowledge of marketing tech and Adobe platforms; you will lead cross-functional initiatives, manage timelines, and deliver measurable results.