CRM & Loyalty Lead - Omnichannel Growth & Personalization

Lindt; Toronto; Hybrid; CAD 93,000 - 116,000; Full time

Benefits offered by this job

Health and Dental Plan

Employee Assistance Program

Corporate Gym Discount Rates

Wellness Program

Chocolate!

Job summary

Lindt Canada is seeking a CRM Manager to lead omnichannel CRM and loyalty initiatives across retail and eCommerce. You will drive acquisition, engagement and revenue through targeted communications and lifecycle programs.

Collaborate with Retail, Brand, Finance, IT and agency partners to deliver integrated customer experiences. Strong analytics, leadership, and experience with marketing automation are required.

Qualifications

• Bachelor's degree or equivalent in marketing, business or related field.
• 3+ years in email marketing or CRM, preferably in retail or consumer goods.
• Experience with CRM platforms and marketing automation tools.
• Strong analytics to turn data into actionable insights.
• Experience creating customer segmentation, lifecycle programs and journeys.
• Experience testing and optimizing campaigns.

Responsibilities

• Develop and execute CRM and loyalty strategies to drive acquisition, engagement, retention and revenue across retail and eCommerce.
• Lead email campaigns, automated communications and lifecycle programs.
• Build segmentation and personalization strategies to improve engagement and conversions.
• Analyze customer and loyalty data to identify trends and inform decisions.
• Manage CRM reporting, dashboards and KPIs for stakeholders.
• Develop and optimize customer journeys and testing strategies.

Skills

Email marketing

CRM

Customer segmentation

Lifecycle marketing

Data analysis

Project management

Stakeholder management

Collaboration

A/B testing

Marketing communications

Selligent Marketing Cloud

Power BI

Marketing automation

Education

Bachelor's degree in Marketing, Business, Commerce or related field

Tools

Selligent Marketing Cloud

Power BI

Job description

Lindt Canada is seeking a CRM Manager to lead omnichannel CRM and loyalty initiatives across retail and eCommerce. You will drive acquisition, engagement and revenue through targeted communications and lifecycle programs.

Collaborate with Retail, Brand, Finance, IT and agency partners to deliver integrated customer experiences. Strong analytics, leadership, and experience with marketing automation are required.