Email Marketing Leader

AlgaeCal; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare package

Monthly team events

Flexible holidays

Weekly team lunches

Casual dress code

Dog-friendly office

Job summary

AlgaeCal is seeking an Email Marketing Leader to design and oversee personalized customer journeys across email, SMS, push, and other owned channels. You’ll drive retention, loyalty, and revenue through automation, segmentation, and testing in Braze, Klaviyo, and SFMC, while coaching a small team.

You’ll lead lifecycle programs, optimize communications, and partner with CRM and analytics to maximize customer lifetime value. This role offers an opportunity to shape health-space marketing at scale.

Qualifications

• 2+ years experience in email and database marketing or related function
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints
• 2+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Familiarity with reward and subscription programs, loyalty communication flows and lead funnels
• Data driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills
• Experience managing a small, cross functional team
• Experience in health/supplement space an asset

Responsibilities

• Creating and managing lifecycle automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value
• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective
• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications
• Oversee email design/message best practices.
• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.

Skills

Email marketing

Lifecycle automation

Segmentation

Multi-channel marketing

Data-driven

Team leadership

Personalization

Campaign optimization

Tools

SFMC

Klaviyo

Braze

Salesforce

Job description

Set it. Scale it. Keep them coming back

— You’re an email marketing expert who knows how to build smart, personalized customer journeys that drive retention, loyalty, and revenue. You’re great at creating and managing campaigns across email, SMS, push notifications, and other owned channels, making sure every touchpoint feels personal, effective, and well-timed. You know how to turn strategy into execution, keep programs running smoothly, and use platforms like Braze, Klaviyo or SFMC to deliver personalized one-to-one marketing at scale. If that sounds like you — and you’re passionate about increasing customer lifetime value, reducing churn, and building marketing that keeps customers engaged for the long haul — you might have what it takes to be our next Email Marketing Leader.

This job will give you ALL the feels:

At AlgaeCal, we’re driven by a single idea. To end the fear of bone loss. In the United States, an estimated 54 million people have low bone density.

The good news? AlgaeCal has the world’s only clinically-backed natural solution to this problem. We give hope to everyone worried about bone loss. If that excites you, you’ll find no better place to continue your career than at AlgaeCal.

Here’s what you’ll be up to in this busy role

• Creating and managing lifecycle automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.


• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective.


• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time.


• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klayioy or Braze, while continuously improving performance through testing and iteration.


• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.


• Oversee email design/message best practices.


• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.

This job might be for you if you’ve got…

• 2+ years experience in email and database marketing or related function


• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.


• 2+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred


• Familiarity with CRMs like Salesforce.


• Direct response marketing experience.


• Familiarity with reward and subscription programs, loyalty communication flows and lead funnels.


• Data driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.


• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing.


• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.


• Experience managing a small, cross functional team.


• Experience in health/supplement space an asset.

Now, time to be honest: is this really you?

If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to meet you.

Other Qualities You’ll Need

At AlgaeCal we’re going to insist that you have these 3 qualities:

• You’re humble, you put the team and others’ needs ahead of your own


• You’re hungry to learn more


• You’re people smart, in the sense that you’re a great teammate

The truth is, if you don’t have these qualities you won’t last long at AlgaeCal. So if you’re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.

What Will You Earn?

We believe in rewarding top talent. Let’s talk about salary once we’ve had the chance to get to know you better. Rest assured, we’re generous and offer above-market pay for the right person. If you bring the skills and experience, we’ll make sure the compensation reflects that.

You’ll also enjoy the following benefits:

• A generous healthcare package


• Monthly team events and activities


• Flexible Stat Holidays with the option to bank days for later use


• Weekly team lunches


• Casual dress code


• Incredible dog friendly, Yaletown office one block from SkyTrain


• Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support! And of course, we’ll cover your fees, accommodation, travel, meals, and any related materials or resources.

And above all, you’ll join a team that you’ll never want to leave. Culture is everything to us. Yes, we work extremely hard to change as many people’s lives as possible. But we know how to have fun and reward ourselves too.