Lifecycle Marketing Lead

Altea Active; Ottawa; On-site; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Performance bonus

Altea membership

Plus One access

Group benefits

Extensive vacation

Paid Flex days

Job summary

Altea Active in Ottawa is seeking a Lifecycle Marketing Lead to own the automated journeys across Altea and AVANT brands, from welcome sequences to win-back campaigns.

You’ll build, test, and optimize emails and SMS, manage the full journey map, and use data to improve opens, clicks, reactivations, and retention.

A strong background in lifecycle marketing, marketing automation platforms, and Canadian compliance is required.

Qualifications

• 3–5 years in lifecycle, CRM, email or retention marketing, premium/multi-location brands preferred.
• Hands-on with marketing automation platforms building journeys, triggers and suppression logic.
• Strong data literacy to read funnels and retention curves.

Responsibilities

• Own lifecycle emails across Altea and AVANT: campaigns, newsletters, and journeys.
• Develop and test journeys, optimize subject lines, send times, offers.
• Collaborate on the full journey map: onboarding, engagement, retention, win-back.
• Analyze data to improve opens, clicks, reactivations.
• Ensure compliance with CASL and Canadian rules for commercial messages.

Skills

Lifecycle marketing

CRM marketing

Email marketing

A/B testing

Data literacy

Campaign segmentation

Tools

Active Campaign

Klaviyo

HubSpot

Job description

• Pay or shift range: $60,000 CAD to $75,000 CAD.

Description

Altea is Canada’s premier fitness and wellness destination. Multiple boutique studios, modern recovery, and lifestyle amenities, all under one roof, for one membership. We bring together the quality of a standalone boutique with the breadth of a full service club, and we deliver an experience that members build their week around. We are the membership members actually use. Everything we do is designed to deliver a premium member experience.

The Lifecycle Marketing Lead builds and runs every automated journey across both Altea and AVANT brands: the first nurture message a prospect gets, the welcome sequence for a new member, the win-back that brings someone home. Nothing falls through the cracks, and every send reflects the standard both brands are built on.

Every email and SMS a member or prospect receives from Altea and AVANT runs through one person. Not a committee, not a queue — one person who owns the message, the moment, and the result. That's this role.

WHAT YOU'LL OWN

• Every email and SMS sent to members and prospects across Altea and AVANT: campaigns, newsletters, operational sends, and every lifecycle journey behind them.
• The copy members and prospects see everywhere else, too: website, app, digital signage, in-club.
• The full journey map: nurture, onboarding, engagement, retention, win-back, all built, tested, and documented for every stage.
• A continuous testing program across subject lines, send times, offers, and structure, with the data to back every call.
• AI tools that scale your output without ever touching the standard; you edit, segment, deploy, QA, and optimize.

WHO YOU ARE

• You notice a journey leaking prospects before anyone flags it, and you've already got a fix in motion. A subject line, a suppression rule, a send time — you treat every one of those like it's the member experience, because it is.
• You read the data and you read the person behind it. You know the difference between a message that lands and one that annoys, and you build accordingly. You're not chasing credit, you're chasing the number that moves: opens, clicks, reactivations, retained members.
• If tested, shipped, optimized, repeated sounds like your idea of a good week, keep reading.

WHAT WE'RE LOOKING FOR

• 3–5 years in lifecycle, CRM, email, or retention marketing — premium, membership-based, or multi-location brands preferred.
• Hands‑on with a marketing automation platform (Active Campaign, Klaviyo, HubSpot, or similar): building journeys, triggers, and suppression logic yourself, not briefing someone else to.
• A track record with segmentation, personalization, and A/B testing; hypothesis through iteration.
• Strong data literacy: you can read a funnel, a deliverability report, or a retention curve and know what to do next.
• Working knowledge of CASL and Canadian rules for commercial electronic messages.
• A portfolio of campaigns you can point to and explain why they worked.
• Valid Criminal Background Check required prior to commencement

WHAT YOU'LL EARN

This role is compensated at a level that reflects the standard we hold and the calibre of person we're looking for. All rates of pay are confidential. Beyond base, you'll receive a performance bonus tied to membership results, complimentary Altea membership and a Plus One, group benefits, and an extensive vacation package plus paid Flex days.

SUCCESS LOOKS LIKE

Every lifecycle stage, nurture, onboarding, engagement, retention, win-back, has a live, documented journey behind it. Open rates, click‑through, and reactivations are trending up against benchmark, month over month. Your monthly report reaches the VP with a clear read on what's working and exactly what you're doing about what isn't.

We are an equal opportunity employer and believe in treating everyone fairly regardless of race, ancestry, place of origin, colour, ethnic origin, national origin, language, citizenship, creed, religion, sex, sexual orientation, age, marital status, gender identity, gender expression, record of offences, disability, or any other legally protected factors. Accommodations are available upon request.

AI Disclosure: To support our hiring process, artificial intelligence–based tools may be used to assist with screening and assessment activities, alongside human review.

We thank you for your interest; however, only candidates selected for an interview will be contacted.