Associate, Integrated Media

3CM IPG DXTRA (Canada), Inc.; Toronto; On-site; CAD 47,000 - 52,000; Full time

Job summary

Weber Shandwick in Toronto is seeking an Associate, Integrated Media to help tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

About You: You’ve got a passion for PR and the latest consumer trends, you have a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it.

Qualifications

• 1–2 years in agency or marketing environment.
• Strong written and verbal communication.
• Familiarity with media/influencer databases.

Responsibilities

• Develop and execute innovative PR campaigns for major Canadian and global brands.
• Drive earned media coverage and influencer programs with measurable results.
• Support social media and influencer strategy proposals with client leads.
• Identify media and content creators to tell clients' stories.
• Propose new outlets and creative channels for earned-first storytelling.
• Monitor media trends and analyze coverage for insights.
• Develop messaging for client issues and reputational risks.
• Track KPIs and ROI for campaigns.
• Participate in office-wide learning and development initiatives.

Skills

Written communication

Verbal communication

Presentation

Collaboration

Problem solving

Education

University degree

Job description

Agency: Weber Shandwick Job Function: Media Job Subfunction: Performance Media Job Description: Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results Our Toronto office is looking for an Associate, Integrated Media – a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

About You: You’ve got a passion for PR and the latest consumer trends, you have a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it. At Weber Shandwick, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

RESPONSIBILITIES:

• Help develop and execute innovative and integrated PR campaigns for major Canadian and global brands
• Drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results
• Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Key Qualifications:

• Approximately 1-2 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• University degree in Public Relations, Communications, Journalism or related field.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Salary Range: $47,000 - $52,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/ At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.