Marketing Specialist

Canadian Blood Services; Toronto; On-site; CAD 75,000 - 88,000; Full time

Benefits offered by this job

4 weeks' vacation

Annual performance award up to 6%

Comprehensive extended health and dent

Defined benefit pension plan

Employee discounts

Job summary

Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to join the Integrated Marketing team within the Donor Engagement and Corporate Reputation division. You will translate marketing strategy into high-impact campaigns, collaborate with internal and external partners, and lead content creation across digital, social, and traditional channels.

You will work to ensure national consistency while maintaining local relevance, manage end-to-end campaigns, and align with growth

Qualifications

• 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
• Proven ability to translate complex strategies into clear, actionable marketing plans.
• Strong storytelling and content development skills across multiple platforms.
• Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
• A proactive, detail-oriented mindset with a passion for delivering results.
• Experience working with creative agencies or external partners is a strong asset.

Responsibilities

• Turn strategy into action by developing and implementing integrated marketing campaigns that drive awareness and engagement.
• Lead end-to-end campaigns aligned with GTM framework and corporate objectives.
• Design compelling content and marketing experiences for digital, social, and traditional platforms.
• Maintain brand consistency and clarity across all marketing communications.
• Provide strategic marketing counsel to internal stakeholders and leadership.
• Manage timelines, budgets, and performance metrics for marketing initiatives.
• Foster strong partnerships with creative agencies and internal collaborators.
• Collaborate with regional leads to ensure local relevance and national alignment.

Skills

Marketing strategy

Campaign development

Integrated communications

Storytelling

Cross-functional collaboration

Education

Post-secondary education in Marketing/Communications

Job description

This role requires a minimum of 40% on-site presence. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis.

Employment status: Regular full-time

Position's anticipated start date: 2026-12-07

Salary/Rate of pay: $75,100 - $88,300

Application deadline: 2026-11-20

• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

Together, the work we do connects people and changes lives — including your own. Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

About The Role

The Integrated Marketing team at Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to join our dynamic and purpose-driven group within the Donor Engagement and Corporate Reputation division.

As a key member of the Integrated Marketing team, you will be responsible for translating marketing strategy—grounded in audience, market, and product insights—into exceptional and inspired marketing campaigns and activations. Our marketing strategy and activation teams bring together marketing strategy, campaign and creative excellence, and performance marketing to deliver integrated initiatives that drive growth, engagement and impact.

You will lead the development and execution of creative, high-performing marketing programs that align with corporate growth objectives and elevate our brand presence. A critical part of this role involves building inspired, insight-driven briefs for both internal and external creative and strategy partners. You’ll manage these relationships with care and professionalism to ensure alignment, creativity, and excellence in execution. You’ll also work closely with national integrated leads across regions, ensuring local relevance and national consistency in sales and marketing delivery.

What You Will Do

• Turn strategy into action: Develop and implement integrated marketing strategies and campaigns that drive awareness, engagement, and support for Canadian Blood Services’ mission and business goals.
• Drive growth through marketing: Drawing on your marketing expertise, you will develop and implement integrated marketing campaigns that contribute to the execution of growth strategies and Canadian Blood Services’ business goals.
• Champion GTM alignment: Leverage your skills and experience to lead the end-to-end development and execution of campaigns that are aligned with our go-to-market (GTM) framework and drive corporate objectives.
• Lead with insight and creativity: Design and deliver compelling content and marketing experiences that resonate with diverse audiences across digital, social, and traditional platforms.
• Champion brand excellence: Serve as a brand ambassador, ensuring consistency, clarity, and impact in all marketing communications.
• Advise and collaborate: Provide strategic marketing counsel to internal stakeholders and leadership, guiding the development of tactical plans that align with broader organizational priorities.
• Drive executional excellence: Manage the end-to-end execution of marketing initiatives, ensuring timelines, budgets, and performance metrics are met.
• Build inspired briefs: Craft clear, compelling briefs that guide internal and external partners toward creative and strategic excellence.
• Foster strong partnerships: Manage relationships with creative agencies, consultants, and internal collaborators with care and clarity.
• Engage nationally: Collaborate with integrated leads across regions to ensure campaigns are both locally relevant and nationally aligned.
• Support transformation: Contribute to key change initiatives by developing marketing approaches that foster understanding, alignment, engagement and growth across internal and external audiences.

What You Will Bring

• Post-secondary education in Marketing, Communications, or a related field.
• 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
• Proven ability to translate complex strategies into clear, actionable marketing plans.
• Strong storytelling and content development skills across multiple platforms.
• Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
• A proactive, detail-oriented mindset with a passion for delivering results.
• Experience working with creative agencies or external partners is a strong asset.

What We Offer You

• 4 weeks' vacation
• Annual performance award up to 6%.
• Comprehensive extended health and dental program
• Defined benefitpension plan
• Employee discounts, wellness program, professional resources

What You Can Expect

• This is a mixture of on-site and off-site, requiring onsite presence at 67 College Street, Toronto or 1800 Alta Vista Drive, Ottawa 2 days per week (40%).
• Standard work hours are Monday to Friday, 37.5 hours per week.
• If located outside Ottawa, you may be required to travel to our head office (1800 Alta Vista Drive, Ottawa) quarterly for in-person team meetings.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

Canadian Blood Services may use an Artificial Intelligence (AI) tool to support the screening stage of its recruitment process. All AI use is performed in accordance with our privacy policies. AI supports the screening process; hiring leaders retain discretion over which applications move forward.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [e-mail] and [e-mail] to your safe senders list.

Applicants who require accommodation should discuss their needs with us.