Strategic Marketing Specialist - Hybrid (Brand-to-Demand)

Gowling WLG; Calgary; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Health coverage & benefits

Hybrid work arrangement

Vacation and parental leave benefits

Retirement savings plan

Wellness and mental health support

Employee recognition & growth programs

Job summary

Gowling WLG is seeking a bold Marketing Specialist to shape and execute integrated campaigns that drive growth and client engagement across Canada. You’ll partner with the Brand & Marketing Leader and cross-functional teams to translate market opportunities into compelling narratives, campaigns, and programs that elevate the firm’s presence.

You’ll bring a strategic mindset, strong storytelling, and a client-focused approach, contributing to annual and quarterly planning, measurement, and

Qualifications

• Bachelor's degree in business, marketing, or related field; Master’s degree an asset.
• 5+ years of marketing experience with emphasis on omnichannel campaigns.
• Exceptional communication, storytelling, and stakeholder management skills.

Responsibilities

• Design end-to-end omnichannel brand-to-demand campaigns across channels.
• Translate business goals into compelling go-to-market strategies.
• Shape and execute brand, marketing, and content strategies across campaigns.
• Collaborate with cross-functional teams to deliver campaigns on time and budget.
• Define KPIs, analyze performance, and report results to leaders.

Skills

Omnichannel marketing

Storytelling

Strategic thinking

Communication

Stakeholder management

Campaign optimization

Data-driven decision making

Education

Bachelor's degree in business or marketing

Master’s degree (asset)

Tools

CRM & Marketing automation tools

Google Analytics

Social media platforms

Job description

Gowling WLG is seeking a bold Marketing Specialist to shape and execute integrated campaigns that drive growth and client engagement across Canada. You’ll partner with the Brand & Marketing Leader and cross-functional teams to translate market opportunities into compelling narratives, campaigns, and programs that elevate the firm’s presence.

You’ll bring a strategic mindset, strong storytelling, and a client-focused approach, contributing to annual and quarterly planning, measurement, and