Head of Marketing

Humankind Recruitment; Halifax; Hybrid; CAD 110,000 - 170,000; Full time

Benefits offered by this job

Group term life insurance

Medical & dental benefits

Long-term disability coverage

RRSP contributions

Wellness allowance

Job summary

Humankind Recruitment is assisting a Canadian-based marketing agency seeking a Head of Marketing to shape and execute the overall marketing strategy. The role focuses on driving growth for assigned brands through insight-led execution.

You will lead integrated campaigns, manage budgets, monitor KPIs, and collaborate with cross-functional teams to optimize performance and ROI.

Qualifications

• Bachelor's degree or equivalent experience in Marketing/Business.
• 3–5 years marketing experience, including 1–2 years in brand management.
• Strong commercial and strategic marketing experience.
• Experience managing budgets and understanding P&L and marketing performance metrics.
• Strong analytical, organizational, and problem-solving skills.
• Experience across traditional and digital advertising, social media, and community management.
• Strong stakeholder, negotiation, and vendor management skills.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Develop and execute integrated marketing plans aligned with business objectives.
• Manage marketing budgets, forecasting, performance, and ROI.
• Monitor KPIs, market trends, competitors, and customer insights to identify growth opportunities.
• Lead brand strategy and execution across paid, earned, and owned channels.
• Partner with commercial, acquisition, creative, media, PR, and other cross-functional teams.
• Manage agency and vendor relationships.
• Ensure marketing activities meet brand, legal, regulatory standards.
• Use data and insights to optimize campaigns and inform strategic decisions.
• Contribute to annual planning, goal setting, and ongoing performance tracking.
• Foster a collaborative, innovative, and high-performing team culture.

Skills

Marketing strategy

Brand management

Budget management

P&L awareness

Analytics

Cross-functional collaboration

Negotiation & vendor management

Hands-on execution

Independent working

Advertising (digital & traditional)

Education

Bachelor's degree in Marketing or related field

Tools

Job description

Head of Marketing

Halifax (Hybrid-2 days in office)

We have partnered with a Canadian-based marketing agency, part of an independent global network of agencies strategically located around the world, to provide clients with global reach, expertise, and capabilities.

As the agency continues to grow, they are seeking a highly skilled and commercially minded Head of Marketing to join their team.

The Head of Marketing will play a key role in shaping and executing the overall marketing strategy while driving growth for assigned brands through impactful, insight-led marketing execution.

Key Responsibilities

• Develop and execute integrated marketing plans aligned with business objectives.
• Manage marketing budgets, forecasting, performance, and ROI.
• Monitor KPIs, market trends, competitors, and customer insights to identify growth opportunities.
• Lead brand strategy and execution across paid, earned, and owned channels.
• Partner with commercial, acquisition, creative, media, PR, and other cross-functional teams.
• Manage agency and vendor relationships.
• Ensure marketing activities meet brand, legal, regulatory, and compliance standards.
• Use data and insights to optimize campaigns and inform strategic decisions.
• Contribute to annual planning, goal setting, and ongoing performance tracking.
• Foster a collaborative, innovative, and high-performing team culture.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 3–5 years of marketing experience, including 1–2 years in brand management.
• Strong commercial and strategic marketing experience.
• Experience managing budgets and understanding P&L and marketing performance metrics.
• Strong analytical, organizational, and problem-solving skills.
• Experience across traditional and digital advertising, social media, and community management.
• Strong stakeholder, negotiation, and vendor management skills.
• Ability to balance strategic thinking with hands‑on execution.
• Entrepreneurial, adaptable, resilient, and comfortable working independently.

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanentresidents.