Integrated Campaign Strategist

Dropbox; Canada; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

On-site fitness

Commuter subsidies

Medical, dental, and vision coverage

401K contribution match

Free Dropbox space

Paid time off

Company holidays

Volunteer time off

Perks allowance

Job summary

Dropbox is seeking an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen motions. You will translate business goals and audience insight into a cohesive strategy across channels, and guide campaigns from brief to launch and learning.

You will lead cross-team collaboration across Product Marketing, Brand, Comms, and Sales, ensuring a unified plan and measurable impact across markets.

Qualifications

• Demonstrated ownership of complex integrated campaigns from strategy to learning.
• Experience orchestrating owned, earned, and paid programs across channels.
• Analytical fluency with campaign signals to drive optimization.
• Experience leading enterprise product launch campaigns and evergreen motions.

Responsibilities

• Architect and orchestrate marketing campaigns for priority launches and evergreen motions.
• Translate goals and audience insights into integrated campaign strategies with narrative and measurement.
• Lead cross-channel activation across owned, earned, and paid to form a coherent buyer experience.
• Steward campaigns through launch, optimization, and learning with regional alignment.

Skills

Campaign architecture

Integrated campaigns

Cross-functional leadership

Audience definition

Buyer journey design

Measurement & optimization

Enterprise SaaS marketing

Strategic storytelling

Job description

• Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions
• This role turns business priorities, audience insight, and product positioning into a clear campaign strategy that defines the audience, narrative, journey, channel roles, activation sequence, and measurement plan
• You will be the steward of how these campaigns show up in market across owned, earned, and paid channels
• Working across Product Marketing, Brand and Creative, Comms, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales, you will align teams around one integrated plan, connect individual activations into a coherent enterprise buyer experience, and guide the campaign from brief through launch, optimization, and learning
• This is a senior individual contributor role for a strategist who can lead through influence, make tradeoffs in ambiguity, and balance strong market storytelling with measurable business impact
• You will help Dropbox bring important product stories to enterprise audiences with greater consistency, relevance, and effectiveness
• Campaign strategy architecture: Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement
• Cross channel orchestration: Build and manage the integrated activation plan across owned, earned, and paid channels so that web, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans
• In-market stewardship: Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions
• Cross-functional leadership: Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, Marketing Data Science, regional partners, and Sales
• Audience and journey design: Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration
• Performance and optimization: Partner with Marketing Data Science and channel owners to define full funnel success measures, synthesize owned, earned, and paid signals, identify what is driving or limiting performance, and recommend changes to audience, narrative, creative, sequencing, or channel mix
• Portfolio learning and scale: Capture campaign insights, codify reusable plays, distinguish enduring strategy from launch specific execution, and apply learning across the enterprise campaign portfolio to improve future launches and evergreen motions
• Team Description:
• The Dropbox Marketing Team shows the world how Dropbox makes work better
• We’re storytellers and strategists, exploring new ways to connect our products with the people who need them
• From product launches to campaign strategy, message positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
• Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering
• If you’re excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team

Benefits

• On-site fitness and meditation classes
• Commuter subsidies
• Medical, dental, and vision coverage
• We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
• Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
• Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
• Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
• Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
• Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
• We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
• No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology
• Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post campaign learning
• Experience orchestrating owned, earned, and paid programs and understanding the distinct role each plays in building awareness, consideration, demand, and customer growth
• Analytical fluency and experience using campaign, brand, engagement, and revenue signals to evaluate performance, communicate impact, and make optimization decisions
• Direct experience building out campaign strategy and accountable to the outcome (pipeline generation, revenue generation)
• Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement
• Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience across multiple teams and touchpoints
• Strong cross functional leadership and program judgment, including the ability to establish decision rights, navigate competing priorities, resolve dependencies, and influence without direct authority
• Experience leading enterprise product launch campaigns and building evergreen motions for a multi product B2B portfolio
• Experience partnering closely with Corporate Communications, analyst relations, customer advocacy, or social teams to connect earned programs with owned and paid activation
• Experience marketing to complex enterprise buying groups across industries, company sizes, regions, or stages of maturity
• Familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms used to activate and measure integrated campaigns
• Experience using AI to accelerate research, briefing, content variation, synthesis, or analysis while retaining human ownership of strategy, judgment, and brand decisions