Senior Manager of Lifecycle Marketing

Dropbox; Canada; Presencial; CAD 140.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site fitness and meditation classes

Commuter subsidies

Medical, dental, and vision coverage

401K retirement plan with company matc

Generous benefits customization (Perks

Descripción de la vacante

Dropbox seeks a senior leader to own lifecycle marketing strategy across onboarding, engagement, retention, monetization, and expansion. You will lead a team of lifecycle marketers, build scalable programs, and drive value realization as customers grow with our products.

This role collaborates with Product Growth, Product Marketing, Data Science, Marketing Operations, and other teams to connect lifecycle communications with activation and in-product discovery.

Formación

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines.
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
• Strong business judgment and experience working across Product, Data Science, Marketing Operations, and Engineering to turn inputs into priorities.
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve adoption, retention, monetization, or revenue.
• Strong technical fluency across CRM and lifecycle systems, data, campaign orchestration, measurement, and deliverability.

Responsabilidades

• Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers with clear goals and accountability for business outcomes.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations to connect lifecycle communications with activation and in-product discovery.
• Establish an experimentation and measurement approach using tests, holdouts, cohort analysis, and revenue impact.
• Build the operating model for lifecycle marketing including prioritization, planning, governance, and data capabilities.

Conocimientos

Lifecycle Marketing

CRM

Retention

Growth Marketing

Customer Engagement

Cross-functional Collaboration

Iterable

Marketing Automation

Leadership

Herramientas

Iterable

Descripción del empleo

• As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement
• You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time
• This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives
• You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams
• Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution
• The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions
• The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs
• Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale

Benefits

• On-site fitness and meditation classes
• Commuter subsidies
• Medical, dental, and vision coverage
• We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
• Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
• Keep sharing and collaborating with friends and family even when you're not at work with free Dropbox space for your whole crew
• Take the vacation you've always dreamed of with up to four consecutive weeks of paid time off
• Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
• Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
• We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
• No two Dropboxers are the same, and their benefits shouldn't be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms
• Adaptability: Learn, adjust, and stay effective through change
• Connection: Communicate, collaborate, and build trust
• AI fluency means using these tools to amplify human judgment, not replace it.
• We believe people with these skills will thrive as work and technology continue to evolve:
• Judgment: Evaluate information and make decisions in complex situations
• Awareness: Understand yourself and others