Marketing Campaign Execution Manager

Blend; Toronto; Vor Ort; CAD 120.000 - 160.000; Vollzeit

Zusammenfassung

Blend in Toronto is seeking a Manager of Marketing Planning & Delivery to oversee end-to-end marketing campaigns for a major banking partner. You will coordinate planning, creative development, approvals, and delivery across cross-functional teams within a highly regulated environment.

Responsibilities include building detailed project plans, managing timelines and dependencies, and driving efficiency across marketing, product, creative, analytics, and compliance teams.

Qualifikationen

• Experience managing end-to-end marketing campaigns and creative projects.
• Experience in financial services or regulated environments is a plus.
• High attention to detail and ability to perform final QA on creatives.
• Ability to coordinate multiple workstreams and stakeholders across functions.

Aufgaben

• Drive end-to-end marketing campaign delivery from planning through execution.
• Develop and manage project plans, timelines, milestones, and dependencies.
• Coordinate across marketing, product, creative, execution, and analytics teams.
• Partner with internal and external agencies to develop assets and manage production.
• Brief and manage creative teams with clear objectives, timelines, and approvals.
• Ensure campaigns meet brand standards and compliance requirements.
• Maintain project documentation and communicate status, risks, and next steps.

Kenntnisse

Campaign management

Creative project management

Stakeholder management

Agile methodologies

Cross-functional collaboration

Marketing operations

Data-driven decision making

Jobbeschreibung

Job Responsibilities

• Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank
• This role will help drive marketing campaigns from planning through delivery, coordinating creative development, stakeholders, approvals, and overall project execution within a complex, highly regulated environment
• Drive end-to-end marketing campaign delivery from planning and briefing through creative development, review, approval, and execution
• Develop and manage project plans, timelines, milestones, dependencies, deliverables, and approval workflows across multiple concurrent campaigns and workstreams
• Coordinate effectively across marketing, product, creative, execution, and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time
• Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production
• Brief creative teams and agencies with clear objectives, requirements, timelines, and stakeholder expectations
• Manage creative review and revision cycles, consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards
• Perform final creative quality assurance prior to execution, with strong attention to detail across messaging, content, formatting, brand alignment, and required approvals
• Build strong relationships across a highly matrixed organization and effectively navigate multiple layers of review and approval
• Coordinate stakeholders across marketing, product, creative, analytics, execution, compliance, and other business functions to maintain alignment throughout the campaign lifecycle
• Proactively identify roadblocks, competing priorities, and potential delays and develop solutions to keep workstreams on track
• Facilitate productive conversations when stakeholder feedback is conflicting, unclear, or potentially impacts campaign objectives or timelines
• Bring confidence and sound judgment to stakeholder discussions, including the ability to constructively challenge feedback when appropriate
• Maintain clear communication around project status, decisions, action items, risks, dependencies, and next steps
• Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints
• Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans
• Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities
• Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards
• Help identify opportunities to improve campaign processes, workflows, and delivery efficiency within a complex corporate environment
• Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners
• Partner with analytics teams to understand campaign performance, customer insights, and opportunities for future marketing activity
• Review dashboards and marketing performance data to understand key trends and insights
• Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy
• Use customer, campaign, and performance insights to help identify opportunities for new or enhanced marketing campaigns
• This role requires data literacy rather than technical analytics expertise; SQL, Python, data engineering, or software development experience is not required
• Ensure campaign execution follows applicable brand, regulatory, compliance, and risk requirements
• Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution
• Maintain a high level of attention to detail and accountability in a regulated financial services environment
• Support effective day-to-day operations and adherence to applicable business controls and risk management practices

Qualifications

• Experience with lifecycle marketing, customer journey initiatives, next-best-action strategies, or trigger-based campaigns is a plus
• Strong experience managing end-to-end marketing campaigns and creative projects from planning through execution
• 4+ years of experience in marketing, creative project management, campaign management, marketing operations, or a related field
• Experience supporting financial services clients within a creative agency environment is also highly relevant
• Demonstrated experience coordinating creative development, agency relationships, review cycles, revisions, approvals, and final delivery
• Financial services experience, particularly within banking or credit cards, is strongly preferred
• Experience working within a large, complex, or highly regulated organization
• Exceptional attention to detail with the ability to conduct final creative QA before execution
• Experience briefing internal creative teams or external agencies and managing work through multiple rounds of review and approval
• Strong creative project management and campaign delivery skills
• Exposure to Agile methodologies or similar project management approaches is a plus
• Strong understanding of marketing campaign development and execution
• Comfortable interpreting marketing dashboards and performance data and translating insights into actionable recommendations
• Proven ability to manage multiple workstreams, timelines, dependencies, and stakeholders simultaneously
• Comfortable working through ambiguity and maintaining momentum in a fast-paced environment
• Ability to constructively challenge feedback and facilitate alignment when stakeholders have differing perspectives
• Strong stakeholder management and influencing skills, particularly within a matrixed organization
• Highly organized, proactive, collaborative, and results oriented
• Excellent written and verbal communication skills with the ability to clearly communicate project status, risks, decisions, and next steps
• Confidence navigating multiple layers of review, approval, and decision-making