Inside Sales - Tri-City Region

Gerrie Electric Wholesale Ltd.; Guelph; On-site; CAD 30,000 - 32,000; Full time

Benefits offered by this job

Hourly pay rate CAD 22–23

Backfill opportunity

Job summary

Gerrie Electric is seeking an Inside Sales Specialist to act as the direct link between Gerrie Electric and its customers. You will provide exceptional service, support quotes and orders, and develop relationships to drive sales growth.

Reports to: Regional Branch Manager. The role requires 2–4 years in inside sales or customer service, familiarity with electrical products, and proficiency with ERP systems. Hourly pay range is CAD 22.00–23.00.

Qualifications

• Customer-focused approach with strong communication skills.
• Experience in inside sales or customer service roles (2–4 years).
• Familiarity with electrical industry or distribution environment is a plus.

Responsibilities

• Process orders and manage quotes, pricing, and credits/RMAs.
• Respond to inquiries and provide product information and alternatives.
• Build and maintain strong customer and vendor relationships.
• Collaborate with sales, counter staff, account managers and branch operations.
• Drive sales growth and meet quotas while ensuring accurate pricing and fulfillment.
• Maintain detailed records and coordinate deliveries for timely fulfillment.

Skills

Customer service

Inside sales

Communication

Team collaboration

Education

High school diploma

Post-secondary in electrical field (preferred)

Tools

JD Edwards ERP

CRM systems

Job description

Company Overview

Gerrie Electric is a multi-branch, family-owned electrical distribution company with a long-standing history of growth and operational excellence. The organization has expanded consistently through new branches, acquisitions, and strategic initiatives, while maintaining a strong entrepreneurial and hands-on culture.

Company Overview

Gerrie Electric is a multi-branch, family-owned electrical distribution company with a long-standing history of growth and operational excellence. The organization has expanded consistently through new branches, acquisitions, and strategic initiatives, while maintaining a strong entrepreneurial and hands-on culture.

Known for its deeply embedded service mindset and strong relationships across customers, employees, and partners, Gerrie Electric prioritizes long-term value creation over short-term results. The company also places a strong emphasis on innovation and technology, leveraging systems and data to drive efficiency, scalability, and continued growth within a multi-generational leadership structure.

Life at Gerrie

At Gerrie Electric,we’remore than a company—we’rea family.

Driven by our purpose to passionately help our customers be more successful by delivering exceptional experiences , everything we do starts with people.We’vebuilt a culture whereyou’resupported, challenged, and inspired to grow.

Our values come to life every day:

• We create an inspiring culture where ideas matter and people thrive
• We act with integrity in all we do, building trust through every interaction
• We foster a caring, nurturing family environment where you truly belong

Here, relationships come first. We celebrate wins together, support each other through challenges, and take pride in doing meaningful work that makes a difference.

Ifyou’relooking for a place where you can build a career, be part of something bigger, and grow alongside a team that feels like family—Gerrie Electric is that place.

Position Summary

The Inside Sales Specialist serves as the direct link between Gerrie Electric and its customers, providing exceptional service, timely support, and tailored solutions that strengthen relationships, drive sales growth, and position Gerrie as a trusted partner.

Reports to: Regional Branch Manager

Key Accountabilities

Order Management

• Process orders, enter purchase orders, manage order entry and credits/RMAs, monitor backorders, track orders, confirm product availability, and coordinate logistics to ensure on-time completion, and expedite lead times to meet customer deadlines.

Quoting and Pricing

• Prepare accurate quotes for customer projects, maintain pricing and margin, renew pricing contracts, and negotiate with vendors to secure the best value.

Customer Support

• Respond quickly to customer inquiries, provide product information and alternatives when items are unavailable, resolve product or delivery issues, and handle rush orders when required.

Relationship Building

• Cultivate and maintain strong customer and vendor relationships, supporting long-term partnerships and repeat business.

Sales Development

• Follow up on quotes, source solutions for customer needs, open new accounts, and contribute to growing sales in specialized product areas

Collaboration and Communication

• Work closely with outside sales representatives, counter staff, account managers, and branch operations to provide seamless service and support

Key Measures of Success

Sales and Margin Growth

• Support business development by achieving sales quotas, increasing margins where possible, upselling/cross-selling, and expanding the customer base.

Accurate & Timely Order Management

• Deliver prompt, error-free quotes and order processing, ensuring accuracy in pricing, product availability, and fulfillment.

Strong Customer Relationships

• Build trust and loyalty through consistent communication, accurate support, and exceptional service that ensures repeat business.

Operational Excellence

• Deliver prompt, accurate quotes and order processing while maintaining detailed records, coordinating deliveries, and resolving issues quickly to ensure accuracy in pricing, product availability, and fulfillment for both customers and internal teams.

Vendor and Partner Collaboration

• Strengthen vendor relationships to secure competitive pricing, improve lead times, and provide customers with the best solutions available.

Education Required

• High school diploma required
• Post-secondary education preferred, ideally in Electrical or related field

Skills And Experience Required

Brings a customer-focused approach with foundational industry and product knowledge, supported by strong communication skills and technical proficiency to effectively support sales and service activities.

This role requires 2–4 years of experience in inside sales, customer service, or a related role, ideally with familiarity in the electrical industry or a distribution environment.

Industry and Product Knowledge

Familiarity with the electrical industry is preferred, with a willingness to learn and grow within the role. Able to understand and communicate a broad range of product offerings to support customer needs.

Systems and Technical Capability

Proficient in ERP systems (JD Edwards preferred) and other computer applications, supporting efficient order processing, data management, and day-to-day operations.

Customer Relationship Management

Proven experience in customer service or sales, with the ability to build relationships, understand customer requirements, and deliver responsive, solution-oriented support.

Communication and Service Orientation

Strong communicator who can clearly convey information and collaborate effectively with customers and internal teams. Maintains a professional and customer-focused approach in all interactions.

Work Ethic and Growth Mindset

Reliable and adaptable, with a willingness to learn and develop industry knowledge over time. Demonstrates initiative and a positive attitude in supporting team and business objectives.

This is a backfill for an existing vacancy within the team.

Hourly Rate: $22.00 - $23.00