Counter Sales - Woodstock

Gerrie Electric Wholesale Limited; Woodstock; On-site; CAD 42,000 - 54,000; Full time

Job summary

Gerrie Electric, a family-owned electrical distributor, is seeking a Counter Sales associate for our Woodstock branch. You will greet customers, provide product recommendations, prepare quotes, and manage pickups and returns while delivering accurate pricing and service excellence.

With 1–3 years in counter sales or a customer-facing retail setting, you will handle transactions, assist with inventory, and support branch operations to drive customer satisfaction and sales growth.

Qualifications

• High school diploma and basic literacy.
• 1–3 years in counter sales or customer-facing retail.
• Experience with ERP/POS systems is a plus.

Responsibilities

• Greet and assist customers in person, by phone, and by email.
• Understand needs, provide pricing and availability, recommend products, and promote sale items.
• Answer incoming calls and direct inquiries as needed.
• Handle returns, defective products, and warranty claims.
• Enter orders, manage pickups, and coordinate with distribution.
• Record daily sales accurately and maintain inventory checks.
• Support shipping, receiving, and administrative activities as needed.

Skills

Customer service

Sales support

Communication

Education

High school diploma

Job description

Reasons for vacancy: This is a backfill for an existing within the team

Company Overview

Gerrie Electric is a multi-branch, family-owned electrical distribution company with a long-standing history of growth and operational excellence. The organization has expanded consistently through new branches, acquisitions, and strategic initiatives, while maintaining a strong entrepreneurial and hands‑on culture.

Known for its deeply embedded service mindset and strong relationships across customers, employees, and partners, Gerrie Electric prioritizes long‑term value creation over short‑term results. The company also places a strong emphasis on innovation and technology, leveraging systems and data to drive efficiency, scalability, and continued growth within a multi-generational leadership structure.

Life at Gerrie

At Gerrie Electric,we’remore than a company—we’rea family.

Driven by our purpose to passionately help our customers be more successful by delivering exceptional experiences , everything we do starts with people.We’vebuilt a culture whereyou’resupported, challenged, and inspired to grow.

Our values come to life every day:

• We create an inspiring culture where ideas matter and people thrive
• We act with integrity in all we do, building trust through every interaction
• We foster a caring, nurturing family environment where you truly belong

Here, relationships come first. We celebrate wins together, support each other through challenges, and take pride in doing meaningful work that makes a difference.

Ifyou’relooking for a place where you can build a career, be part of something bigger, and grow alongside a team that feels like family—Gerrie Electric is that place.

Position Summary

The Counter Sales serves as the face of the branch, providing trade professionals and walk‑in customers with knowledgeable, responsive support for product selection, pickups, returns, and warranty issues. By supporting customer success, the role strengthens customer loyalty, enhances the Gerrie brand, and contributes directly to branch performance.

Report to: Regional Branch Manager

Key Accountabilities

Customer and Contractor Support

• Greet and assist customers in person, by phone, and by email.
• Understand customer needs, provide pricing and availability, recommend products, and promote sale items.
• Answer incoming branch calls and direct inquiries as needed.
• Handle customer returns, defective products, and warranty claims.
• Communicate order changes and backorders and follow up when materials arrive.

Sales and Solution Selling

• Prepare and follow up on customer quotes.
• Support promotions, counter events, and special projects.
• Apply product knowledge to identify upselling and add‑on opportunities.
• Build strong customer relationships that support retention.

Order and Payment Execution

• Enter orders through scanners and manage pickup orders, including pick/pack and wire cuts.
• Process customer payments and coordinate pickups with distribution and shipping.
• Record daily sales accurately.

Maintain Inventory Accuracy and Merchandising Standards

• Complete cycle counts and inventory checks, and report stock discrepancies.
• Stock, face, and maintain counter and showroom shelves and product displays.
• Put away stock accurately and efficiently.

Support Branch Operations

• Support shipping, receiving, and administrative activities as needed.
• Monitor for potential fraud or theft and elevate concerns appropriately.

Key Measures of Success

• Support sales growth by effectively assisting customers, promoting products and promotions, and following up on open quotes to convert opportunities into sales

Accurate and Efficient Order Fulfillment

• Ensure customers receive exactly what they ordered by entering orders and quotes accurately and on time
• Picking protocol accuracy
• Performing wire cuts procedure correctly
• Process transactions accurately
• Coordinating pickups promptly, resulting in minimal order errors and rework

High Customer Satisfaction and Retention

• Deliver a consistently positive service experience through timely responses (responds to emails within two hours where possible), proactive communication on order status, and keeping customers informed of new products, services, and promotions—driving repeat business

Inventory Accuracy and Stock Management

• Complete daily cycle count assignments and inventory checks to support branch stock accuracy goals
• Maintain well‑stocked, organized, and customer‑ready counter and showroom areas

Operational Excellence and Compliance

• Maintain clean, organized, and efficient counter operations
• Accurate cash balance per transaction and end of day
• Contribute to smooth branch operations with minimal errors or losses

Education Required

• High school diploma and basic literacy

Skills and Experience Required

This role requires 1–3 years of experience in counter sales, retail, or a customer‑facing branch environment, with a willingness to develop product and industry knowledge.

Customer Service and Sales Support Customer-focused professional with experience in retail, counter sales, or branch environments, skilled at building relationships and supporting positive customer experiences.

Order Processing and System Proficiency Experienced in processing orders and quotes while utilizing ERP/ POS systems, with strong computer skills and the ability to maintain fast and accurate data entry.

Communication and Relationship Building Strong communicator and active listener, capable of engaging effectively with customers in person, over the phone, and through email.

Technical and Product Adaptability Possesses familiarity with electrical products and demonstrates a willingness to learn through ongoing product and systems training.

Execution and Teamwork Detail-oriented and organized team player with strong problem‑solving skills, basic cash‑handling ability, and a proactive sales mindset.