Inside Sales / Counter Sales Welland

Gerrie Electric Wholesale Limited; Burlington; On-site; CAD 25,000 - 36,000; Full time

Benefits offered by this job

Medical and dental coverage

Pension plan with matching

Training and career growth

Tuition reimbursement

Promote from within

Diversity and inclusion

Employee assistance program

Job summary

Gerrie Electric is seeking an Inside Sales Specialist to act as the direct link between Gerrie Electric and its customers, delivering exceptional service and tailored solutions. You will support quote preparation, order processing, and pricing maintenance while building strong relationships to drive sales growth.

Join a family-owned Canadian company with a strong history and growth opportunities. This role emphasizes customer-first service and collaboration with branch teams to meet customer

Qualifications

• 2–4 years of inside sales, customer service, or related experience.
• Familiarity with the electrical industry or distribution environment preferred.
• Strong communication and technical proficiency to support sales and service.

Responsibilities

• Process orders, enter purchase orders, manage backorders and credits/RMAs.
• Prepare accurate quotes, maintain pricing and margins, negotiate with vendors.
• Respond to customer inquiries, provide product info and alternatives when needed.
• Cultivate and maintain strong customer and vendor relationships to drive repeat business.
• Coordinate with branch operations to ensure seamless service and timely deliveries.

Skills

Customer focus

Communication skills

Electrical product knowledge

ERP systems

Education

High school diploma

Electrical field education

Tools

JD Edwards ERP

Job description

Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry.

Culture

Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. Customer First- Employee Driven. We strive for an inspiring culture and integrity in all that we do.

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done.

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.

What you will be doing

Pay From: $22.00 per hour

Reason for vacancy: This is a backfill for an existing position within the team.

The Inside Sales Specialist serves as the direct link between Gerrie Electric and its customers, providing exceptional service, timely support, and tailored solutions that strengthen relationships, drive sales growth, and position Gerrie as a trusted partner.

Order Management

Process orders, enter purchase orders, manage order entry and credits/RMAs, monitor backorders, track orders, confirm product availability, and coordinate logistics to ensure on-time completion, and expedite lead times to meet customer deadlines.

Quoting and Pricing

Prepare accurate quotes for customer projects, maintain pricing and margin, renew pricing contracts, and negotiate with vendors to secure the best value.

Customer Support

Respond quickly to customer inquiries, provide product information and alternatives when items are unavailable, resolve product or delivery issues, and handle rush orders when required.

Relationship Building

Cultivate and maintain strong customer and vendor relationships, supporting long-term partnerships and repeat business.

Follow up on quotes, source solutions for customer needs, open new accounts, and contribute to growing sales in specialized product areas.

Collaboration and Communication

Work closely with outside sales representatives, counter staff, account managers, and branch operations to provide seamless service and support.

Customer and Contractor Support

Greet and assist customers in person, by phone, and by email.

Understand customer needs, provide pricing and availability, recommend products, and promote sale items.

Answer incoming branch calls and direct inquiries as needed.

Handle customer returns, defective products, and warranty claims.

Communicate order changes and backorders and follow up when materials arrive.

Sales and Solution Selling

Prepare and follow up on customer quotes.

Support promotions, counter events, and special projects.

Apply product knowledge to identify upselling and add‑on opportunities.

Build strong customer relationships that support retention.

Order and Payment Execution

Enter orders through scanners and manage pickup orders, including pick/pack and wire cuts.

Process customer payments and coordinate pickups with distribution and shipping.

Record daily sales accurately.

Maintain Inventory Accuracy and Merchandising Standards

Complete cycle counts and inventory checks, and report stock discrepancies.

Stock, face, and maintain counter and showroom shelves and product displays.

Put away stock accurately and efficiently.

Support Branch Operations

Support shipping, receiving, and administrative activities as needed.

Monitor for potential fraud or theft and ...

Skills and Experience Required

Brings a customer-focused approach with foundational industry and product knowledge, supported by strong communication skills and technical proficiency to effectively support sales and service activities.

This role requires 2-4 years of experience in inside sales, customer service, or a related role, ideally with familiarity in the electrical industry or a distribution environment.

Industry and Product Knowledge

Familiarity with the electrical industry is preferred, with a willingness to learn and grow within the role. Able to understand and communicate a broad range of product offerings to support customer needs.

Systems and Technical Capability

Proficient in ERP systems (JD Edwards preferred) and other computer applications, supporting efficient order processing, data management, and day-to-day operations.

Customer Relationship Management

Proven experience in customer service or sales, with the ability to build relationships, understand customer requirements, and deliver responsive, solution-oriented support.

Communication and Service Orientation

Strong communicator who can clearly convey information and collaborate effectively with customers and internal teams. Maintains a professional and customer-focused approach in all interactions.

Work Ethic and Growth Mindset

Reliable and adaptable, with a willingness to learn and develop industry knowledge over time. Demonstrates initiative and a positive attitude in supporting team and business objectives.

High school diploma required

Post-secondary education preferred, ideally in Electrical or related field

We believe in taking care of our people

• Major medical + dental coverage for yourself and your dependents (flex plan options available)
• Employee Assistance Program
• Pension plan with contribution matching
• Training, development and career growth opportunities
• Tuition re-imbursement program
• Promote from within culture
• A diverse and inclusive workplace
• Caring and nurturing environment

Don't have all of these qualifications? Feel free to send in your resume, we can train you on what you need to know or there might be another role that fits better.

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful

*Flexible interview options are available!