Inside Sales & Marketing Engagement Specialist

Superheat; Sarnia; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading heat treatment company is seeking an Inside Sales & Marketing Engagement Specialist for their Kincardine or Sarnia office. This hybrid role involves managing leads, client follow-ups, and supporting marketing initiatives. Ideal candidates will have a minimum of 3 years’ experience, strong communication skills, and knowledge of the oil and gas industry. The position requires on-site work three days a week, with an emphasis on collaboration and client engagement.

Qualifications

• 3+ years of related work experience required.
• Valid passport required for travel.
• Education in business or communication preferred.

Responsibilities

• Manage and qualify leads from various platforms.
• Engage and follow up with clients actively.
• Coordinate events and marketing tasks.

Skills

Excellent communication skills

Process-oriented

Attention to detail

Strong organizational skills

Team player

Self-starting and disciplined work ethic

Knowledge of oil and gas industry dynamics

Understanding of heat treatment applications

Proficient in digital marketing analysis

Experience with CRM programs

Education

Post-secondary education in business, communication, or equivalent experience

Tools

Dynamics 365 CRM

LinkedIn Campaign Manager

Google Ads

Google Analytics

Job description

Kincardine, ON, Canada

Job Description

Why a Career at Superheat?
Looking for a smart career choice? Superheat's commitment to advancing heat treatment is in our people. We are always looking for talented, innovative, and enthusiastic individuals to support the clients we serve and share our passion to continually push the industry.

The Inside Sales & Marketing Engagement Specialist will be responsible for managing and qualifying leads to opportunities, client follow up and engagement, lead management reports, and re‑engaging inactive accounts. This position will work closely with the Sales and Marketing team to monitor and respond to all incoming leads from all digital platforms, email, calls, and web submissions. In addition, this position will support a variety of event coordination and general marketing administrative tasks.

This position can be based out of either the Kincardine or Sarnia office.

DUTIES AND RESPONSIBILITES

Lead Management and Qualification

• Maintain and manage the lead pipeline through opportunity/quote for electrical resistance and induction services.
• Monitor, CRM log, respond, and report to incoming phone inquiries.
• Monitor, CRM log, response, and reporting to incoming Superheat Sales email inquiries.
• Monitor, CRM log, response, and reporting to incoming website form submissions.
• Qualify, log leads, and convert to opportunities generated from Superheat’s digital platforms, including LinkedIn, Google Ads, Facebook, Instagram, YouTube, SEO activity, and publications.
• Use data from traditional and digital marketing campaigns to engage key stakeholders in the heat treatment buying cycle proactively.
• Convert interactions from third‑party digital publications into qualified leads to opportunities and research emerging industry platforms for potential marketing use.

Client Engagement and Follow‑Up

• Re‑engage accounts with no activity for 90 days. Execute structured follow‑up initiatives, scope gathering, to drive lead progression to opp.
• CSS surveys are performed within the week of job completion.

Trade Show and Event Support

• Research tradeshow opportunities for the year.
• Support virtually and in attendance, on a case‑by‑case basis, of regional tradeshow and special event planning, preparation, execution, and post‑event lead management.
• Follow up with trade show contact lists to qualify new opportunities.

Administrative and General Support

• Complete marketing administrative tasks as assigned to support departmental efficiency.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

• Excellent communication skills and is process‑oriented.
• High attention to detail and strong organizational skills.
• Effective team player.
• Proven record of self‑starting and disciplined work ethic.
• Knowledge of decision‑maker profiles and buying‑cycle dynamics within the oil and gas industry.
• Understanding of heat treatment applications and technical detail.
• Proven analysis of digital marketing data and proficient working knowledge of marketing platform reporting ability. LinkedIn Campaign Manager, Google Ads, and Google Analytics key asset.
• Previous experience working within a CRM program, Dynamic 365 specifically is an asset.

WORK EXPERIENCE AND EDUCATION REQUIREMENTS

• A minimum of 3 years of work experience in related field.
• Valid passport and ability to travel when required.
• Post‑secondary education in business, communication, or equivalent work experience.

This is a hybrid role - with requirements to work in the Kincardine OR Sarnia office on Tuesdays, Wednesdays and Thursdays.

We are an Equal Employment Opportunity Employer. Superheat will not discriminate in any of our employment practices based on race, religion, gender, gender identity, disability, national origin, age, or any other legally protected status. Accommodations are available on request for candidates taking part in the selection process and upon hire.

Any information you provide in the course of your application to our company will not be shared with any person or agency outside of Superheat FGH and will only be used as it pertains to possible employment here.