Innovation & Insights Lead — Growth & Strategy

RiseMe; Burnaby; On-site; CAD 110,000 - 150,000; Full time

Job summary

Earth's Own in Burnaby, BC seeks an Innovation & Insights Manager to lead consumer insights and shape a long-term innovation pipeline. You will transform consumer understanding, market trends, and strategic opportunities into new products and growth initiatives.

You will drive cross-functional collaboration, leverage AI-enabled tools, and mentor teams to deliver market-leading innovations and portfolio improvements.

Qualifications

• Degree or diploma in business, marketing, or related discipline.
• 10+ years of marketing experience, preferably within CPG.
• Proven experience leading cross-functional initiatives & managing agency partners.
• Experience developing and launching new products from concept through commercialization.

Responsibilities

• Own and evolve Earth’s Own three-year innovation pipeline while prioritizing opportunities based on growth potential, strategic fit, consumer need + resource requirements.
• Identify emerging consumer trends, market opportunities, and whitespace areas for future growth.
• Lead innovation and renovation initiatives from concept development through to commercialization.
• Partner cross-functionally to deliver new products and portfolio improvements that drive growth.
• Identify opportunities to improve margin performance while maintaining a best-in-class consumer experience.
• Analyze research, market performance, consumer trends, and competitive activity to identify opportunities and inform strategic decisions.

Skills

Project management

AI-enabled insights

Data analysis

Cross-functional collaboration

Storytelling

Communication

Market intelligence

Stakeholder engagement

Growth mindset

Education

Business/Marketing degree

Tools

Nielsen

Homescan

Market intelligence tools

Job description

Earth's Own in Burnaby, BC seeks an Innovation & Insights Manager to lead consumer insights and shape a long-term innovation pipeline. You will transform consumer understanding, market trends, and strategic opportunities into new products and growth initiatives.

You will drive cross-functional collaboration, leverage AI-enabled tools, and mentor teams to deliver market-leading innovations and portfolio improvements.