Innovation Brand Manager

Open Farm; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Wellness days

Mental health support

Wellness stipend

Slack groups

Pet feeding program

RRSP and 401(k)

Hybrid & Remote Work

Job summary

Open Farm is seeking a Brand Manager of Innovation in Toronto to lead the launch of multiple innovations. You will work with cross‑functional teams to ensure a seamless customer and retailer experience and own market research, forecasting, and project timelines.

You will guide data analysis, create dashboards and model scenarios to optimize launch performance, and support pricing and launch material development. Hybrid/remote work options apply; travel up to 10% across US/Canada.

Qualifications

• 3–5 years of professional experience in marketing analytics, customer marketing, innovation, or project management.
• Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred.
• Strong quantitative and analytical skills, with experience using Excel for forecasting.
• Ability to travel within the US and Canada (approximately 10%).
• Strong project management skills to support rapid growth with cross-functional stakeholders.

Responsibilities

• Lead market research, competitive analysis and forecasting to prioritize innovation.
• Own project timelines, milestones and status tracking for launches.
• Develop and manage cross‑functional communication and program execution.
• Build analytical models and dashboards to streamline monthly/weekly tracking and insights.
• Participate in pricing analysis and material development for launches.

Skills

Marketing analytics

Customer marketing

Innovation

Project management

Forecasting

Cross-functional collaboration

Strong quantitative skills

Tools

Excel

Dashboards

Automation tools

AI tools

Job description

• As our Brand Manager of Innovation, you will lead the launch of several innovations while working collaboratively with cross‑functional teams to ensure a seamless experience for customers and our retailer partners
• You will lead market research, competitive analysis and forecasting to prioritize innovation and will own project timelines, key milestones and project status tracking. You will foster new ideas and lead the team in bringing innovation to market successfully while creating industry leading products and mission innovation that shape our growth strategy
• Project Management –Develop and manage timelines and key milestones to achieve successful product launches.Support in cross‑functional project management, and communication of project status across the organization
• Data Analysis & Market Research –Lead on market, competitive, and consumer research projects to help support your innovation projects and product optimization. Provide and implement business recommendations to internal stakeholders from your analysis of consumer insights and industry data. Build and maintain analytical models and reporting templates (Excel, dashboards, automation tools) to streamline monthly and weekly project tracking, forecasting updates, and insights delivery. Identify opportunities to implement AI and automation tools to improve efficiency and accuracy across innovation workflows
• Communication– Collaborate and effectively manage relationships with internal cross‑functional teams, and vendors to develop and execute programs that align with company goals, objectives, and strategies
• Product Launch Support– Lead on revenue forecasting and pricing analysis to position new products in the market, and support in the development and procurement of key launch materials including internal team training and marketing assets
• All other duties, as assigned

Benefits

• Health, Medical & Dental Benefits
• Wellness Days & Summer Hours
• Mental Health Support
• Wellness Stipend
• Slack Interest Groups
• Pet Feeding Program
• RRSP and 401(k)
• Hybrid & Remote Work

An entrepreneurial mindset, passionate and enthusiastic to work in a fast‑growing company3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project managementExperience within the Consumer-Packaged Goods (CPG) or pet industry highly preferredStrong quantitative and analytical skills, with experience using tools like Excel for forecastingAbility to travel within the US and Canada (approximately 10%)Strong project management skills to support a rapidly growing business with multiple cross‑functional stakeholders