Marketing Insights Leader — Data-Driven Growth

Autodesk, Inc.; Toronto; Hybrid; CAD 79,000 - 116,000; Full time

Job summary

Autodesk, Inc. in Canada is seeking a Marketing Insights Specialist to connect digital and non digital customer touch points at Autodesk that lead to key business outcomes.

You will have the opportunity to directly influence Marketing and eComm growth and improve customer experience. This position is highly cross-functional and collaborative, working closely with global stakeholders as well as other teams outside the immediate organization.

Qualifications

• Strong ability to present complex data as concise stories and visuals that highlight key insights.
• Sixth sense for meaningful data and pragmatic solutions to data-oriented problems.
• Self-starter with initiative and ability to influence across stakeholders and partners cross-functionally.
• Positive, adaptable mindset with flexibility to changing requirements.

Responsibilities

• Take ownership of Digital, Marketing and eCommerce analytics projects to support global teams with data, dashboards and insights around customer life cycle elements (acquisition, retention, expansion).
• Collaborate with business partners to explore market opportunities, journeys, digital contribution, purchase funnel and customer behavior analyses to derive insights.
• Source, analyze and visualize data to tell concise, actionable stories that inform business decisions.
• Collaborate with Autodesk teams to align metrics and definitions, identify gaps, and streamline reporting.
• Encourage self-service and enable stakeholders to better understand data.

Skills

Power BI

Tableau

SQL

Excel Advanced

Data storytelling

Stakeholder influence

Education

Bachelor's degree in Marketing Analytics or related field

Tools

Power BI (DAX)

Tableau

SQL

Excel

Job description

Autodesk, Inc. in Canada is seeking a Marketing Insights Specialist to connect digital and non digital customer touch points at Autodesk that lead to key business outcomes.

You will have the opportunity to directly influence Marketing and eComm growth and improve customer experience. This position is highly cross-functional and collaborative, working closely with global stakeholders as well as other teams outside the immediate organization.