Brand Innovation Lead for Pet Wellness

Open Farm; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage and

RRSP plans with company match

Great office culture with pets

Discounted pet food and products

Wellbeing days and personal days

Volunteer days

Job summary

Open Farm is seeking a Brand Manager of Innovation to lead the launch of multiple product innovations, coordinating with cross-functional teams to ensure a seamless experience for customers and retailer partners.

You will manage market research, forecasting, pricing analysis, and project timelines; build analytical models in Excel, and explore AI tools to improve efficiency. The role is hybrid in Toronto with travel up to 10% across US/Canada.

Qualifications

• 3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project management.
• Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred.
• Strong quantitative and analytical skills, with experience using tools like Excel for forecasting.
• Strong project management skills to support a rapidly growing business with multiple cross-functional stakeholders.
• An entrepreneurial mindset, passionate and enthusiastic to work in a fast-growing company.
• Ability to travel within the US and Canada (approximately 10%).

Responsibilities

• Project Management – Develop and manage timelines and key milestones to achieve successful product launches. Cross-functional coordination and communication of project status across the organization.
• Data Analysis & Market Research – Lead market, competitive, and consumer research projects; build analytical models and reporting templates in Excel, dashboards, and automation tools.
• Communication – Collaborate with internal teams and vendors to develop and execute programs aligned with company goals.
• Product Launch Support – Lead revenue forecasting and pricing analysis for new products and assist in developing launch materials.
• All other duties, as assigned.

Skills

Marketing analytics

Project management

Forecasting

Customer marketing

Innovation mindset

Tools

Excel

Dashboards

AI tools

Job description

Open Farm is seeking a Brand Manager of Innovation to lead the launch of multiple product innovations, coordinating with cross-functional teams to ensure a seamless experience for customers and retailer partners.

You will manage market research, forecasting, pricing analysis, and project timelines; build analytical models in Excel, and explore AI tools to improve efficiency. The role is hybrid in Toronto with travel up to 10% across US/Canada.