Hybrid Marketing Advisor: B2B Brand & Growth

ABC Benefits Corporation; Edmonton; Hybride; CAD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Hybrid work environment

Benefits package

Résumé du poste

Alberta Blue Cross is seeking a strategic marketing advisor for a 12-month temporary role to lead planning and execution of integrated campaigns supporting our group benefits business. You will translate objectives into actionable plans and drive measurable results.

Reporting to the Manager, B2B Marketing, you will collaborate with agencies and internal teams, translate business objectives into marketing plans, and mentor marketing coordinators while advancing brand and demand initiatives.

Qualifications

• Post-secondary degree or diploma in marketing, advertising, communications or related field.
• Minimum of five years of progressive marketing experience in a corporate environment, advertising or media agency.
• Demonstrated experience independently leading integrated marketing campaigns and complex projects from planning through delivery and measurement.
• Strong strategic thinking and the ability to translate business objectives and audience insights into practical marketing recommendations.
• Excellent verbal and written communication skills, including the ability to present recommendations, develop clear briefs and provide constructive feedback.
• Experience using marketing technology such as Marketo, Monday.com, Demandbase, Adobe Analytics or similar platforms, is an asset.

Responsabilités

• Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans.
• Lead planning and execution of campaigns across digital, social media, email, print, events and sales enablement.
• Collaborate with sales, product and other business partners to clarify objectives and translate them into effective marketing solutions.
• Guide agency partners through briefs, feedback and delivery requirements.
• Define campaign objectives and KPIs in collaboration with relevant partners and ensure tracking.

Connaissances

Strategic marketing

Project management

Stakeholder collaboration

Data analysis

Marketing technology

B2B marketing

Communication skills

Team coaching

Formation

Marketing degree

Outils

Marketo

Monday.com

Demandbase

Adobe Analytics

Description du poste

Alberta Blue Cross is seeking a strategic marketing advisor for a 12-month temporary role to lead planning and execution of integrated campaigns supporting our group benefits business. You will translate objectives into actionable plans and drive measurable results.

Reporting to the Manager, B2B Marketing, you will collaborate with agencies and internal teams, translate business objectives into marketing plans, and mentor marketing coordinators while advancing brand and demand initiatives.