Strategic Marketing Coordinator (Hybrid)

ABC Benefits Corporation; Edmonton; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary and benefits

Career development opportunities

Job summary

Alberta Blue Cross is seeking an enthusiastic Marketing Coordinator to develop and execute marketing strategies for group, personal products and travel divisions. You will collaborate with content, advertising and digital teams to drive brand and demand while aligning with business goals.

The ideal candidate has at least three years of marketing experience in a corporate setting, strong communication skills, and hands-on experience with Marketo, Dynamics 365 or similar martech.

Qualifications

• Post-secondary degree or diploma in marketing or advertising.
• At least three years of corporate marketing experience.
• Excellent verbal and written communication skills.
• Strong collaboration with content, advertising and channel teams.
• Proficiency with marketing tech like Marketo; experience with analytics.

Responsibilities

• Develop and execute marketing strategies and plans.
• Collaborate with content, advertising and channel teams to deliver marketing initiatives.
• Create and manage content for digital, social, email and print channels.
• Analyze market trends and adjust campaigns based on insights.
• Monitor campaigns and report on performance to optimize outcomes.

Skills

Marketing strategy

Project management

Content development

Data analysis

Market research

Campaign optimization

Communication

Education

Marketing degree or related diploma

Tools

Marketo

Microsoft Dynamics 365

Adobe Analytics

Job description

Alberta Blue Cross is seeking an enthusiastic Marketing Coordinator to develop and execute marketing strategies for group, personal products and travel divisions. You will collaborate with content, advertising and digital teams to drive brand and demand while aligning with business goals.

The ideal candidate has at least three years of marketing experience in a corporate setting, strong communication skills, and hands-on experience with Marketo, Dynamics 365 or similar martech.