Strategic Marketing Advisor (12-Month Contract)

abbluecross; Edmonton; On-site; CAD 60,000 - 90,000; Part time

Job summary

Alberta Blue Cross is seeking a strategic marketing advisor for a 12‑month temporary opportunity. This role will plan and execute integrated marketing initiatives to support our group benefits business, attract new customers, engage brokers and improve retention.

Reporting to the Manager, B2B Marketing, you will guide cross‑functional teams, partner with agencies and apply audience insights to campaigns across digital, print, events and sales enablement.

Qualifications

• Experience planning and executing integrated marketing initiatives.
• Ability to translate business objectives into marketing plans.
• Strong collaboration with internal teams and agencies.

Responsibilities

• Translate objectives and insights into integrated marketing strategies and plans.
• Develop campaign recommendations including audience, messaging, channels and budget.
• Identify opportunities to strengthen customer acquisition, broker engagement and retention.
• Ensure marketing activities are integrated across channels with consistent messaging.
• Lead cross‑functional teams and coordinate agencies to deliver campaigns.
• Define KPIs, track performance and apply learnings to future plans.

Skills

Marketing strategy

Project management

Campaign leadership

Stakeholder collaboration

Team leadership

Job description

Alberta Blue Cross is seeking a strategic marketing advisor for a 12‑month temporary opportunity. This role will plan and execute integrated marketing initiatives to support our group benefits business, attract new customers, engage brokers and improve retention.

Reporting to the Manager, B2B Marketing, you will guide cross‑functional teams, partner with agencies and apply audience insights to campaigns across digital, print, events and sales enablement.