Marketing Advisor - Marketing & Brand

abbluecross; Edmonton; Sur place; CAD 60 000 - 90 000; Temps partiel

Résumé du poste

Alberta Blue Cross is seeking a strategic marketing advisor for a 12‑month temporary opportunity. This role will plan and execute integrated marketing initiatives to support our group benefits business, attract new customers, engage brokers and improve retention.

Reporting to the Manager, B2B Marketing, you will guide cross‑functional teams, partner with agencies and apply audience insights to campaigns across digital, print, events and sales enablement.

Qualifications

• Experience planning and executing integrated marketing initiatives.
• Ability to translate business objectives into marketing plans.
• Strong collaboration with internal teams and agencies.

Responsabilités

• Translate objectives and insights into integrated marketing strategies and plans.
• Develop campaign recommendations including audience, messaging, channels and budget.
• Identify opportunities to strengthen customer acquisition, broker engagement and retention.
• Ensure marketing activities are integrated across channels with consistent messaging.
• Lead cross‑functional teams and coordinate agencies to deliver campaigns.
• Define KPIs, track performance and apply learnings to future plans.

Connaissances

Marketing strategy

Project management

Campaign leadership

Stakeholder collaboration

Team leadership

Description du poste

Alberta Blue Cross is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We're committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do-and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross means having a career where you'll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW

We're looking for a strategic, action-oriented and results-driven marketing advisor to join our team for a 12-month temporary opportunity. The ideal candidate is a natural collaborator who combines strong marketing judgment with exceptional project management skills. You're comfortable leading complex initiatives, building productive stakeholder relationships and turning business objectives and audience insights into marketing plans that deliver measurable results.

Reporting to the Manager, B2B Marketing, this role will lead the planning and execution of integrated marketing initiatives supporting our group benefits business. Your work will help attract new customers, strengthen broker engagement, support customer retention and enhance our market presence.

You will own assigned initiatives from planning through delivery and optimization, working closely with business stakeholders, agency partners and teams across Marketing & Brand, including content, advertising and channel integration, and digital experience. You will also coach marketing coordinators, share best practices and contribute to continuous improvement across the team.

WHAT YOU WILL DO

Marketing Strategy and Planning

Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans.

Develop campaign recommendations, including audience focus, messaging, channel approach, budget requirements and measures of success, in alignment with the Marketing Manager.

Identify opportunities to strengthen customer acquisition, broker engagement, retention and market positioning.

Ensure assigned initiatives connect brand-building efforts with demand generation and customer relationship goals.

Campaign Leadership and Execution

Support manager on strategic planning rooted in business priorities and data driven insights.

Bring together internal teams, business stakeholders and external agencies to deliver coordinated initiatives across digital, social media, email, print, events and sales enablement.

Make day-to-day decisions on campaign delivery and channel tactics within agreed plans, budgets and approval requirements.

Ensure marketing activities are integrated across channels and customer touchpoints, with consistent messaging and a clear audience focus.

Stakeholder Collaboration

Serve as the primary marketing contact for assigned initiatives, providing clear recommendations and maintaining alignment across stakeholders.

Work with sales, product and other business partners to clarify objectives, understand business needs and translate them into effective marketing solutions.

Guide agency partners through briefs, feedback and delivery requirements.

Proactively resolve issues, facilitate decisions and escalation risks or changes in scope when needed.

Market Insights and Performance Optimization

Use market research, customer insights and competitive analysis to inform campaign planning and recommendations.

Define campaign objectives and key performance indicators in collaboration with the Marketing Manager and relevant partners.

Ensure appropriate tracking and reporting are in place to measure marketing effectiveness.

Analyze results, communicate actionable insights and recommend adjustments to improve engagement, leads, conversions and overall performance.

Apply campaign learnings to future plans and share opportunities to improve marketing practices.

Project Management

Independently manage assigned projects, maintaining accountability for timelines, budgets, deliverables and quality.

Develop workback schedules, coordinate resources and manage dependencies across teams and partners.

Anticipate delivery risks, develop solutions and adapt plans as priorities evolve.

Provide regular stakeholder updates and ensure approvals and decisions are secured at the appropriate stages.

Content and Creative Development

Develop clear marketing and creative briefs that reflect business objectives, target audiences and the buyer's journey.

Work with content, creative and channel teams to develop effective messaging and marketing materials.

Provide consolidated, constructive feedback to ensure creative work meets the brief and supports campaign goals.

Ensure deliverables meet brand guidelines, accuracy standards and applicable review and approval requirements.

Oversee quality assurance before materials and campaigns are released.