Manager, Demand Generation

TMX Group; Montreal (administrative region); Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

TMX Group in Montreal, QC seeks an experienced Marketing Manager to drive demand generation for Datalinx, TMX’s market data and analytics business. You will lead integrated campaigns, paid media, and marketing automation to accelerate pipeline and revenue growth.

You will partner with Sales, Product, and Finance to align on audience targeting, value propositions, and measurement. The role is hybrid, requiring 2–3 days in the office weekly, with a strong emphasis on data-driven optimization and

Qualifications

• 8+ years of experience in B2B marketing with a strong focus on demand generation.
• At least 3+ years experience in Digital marketing.
• Experience in B2B financial services, capital markets or fintech is strongly preferred.
• BA in marketing, business, or a related field.
• Proven track record of driving pipeline and measurable outcomes through marketing campaigns.
• Hands‑on experience managing paid media campaigns (programmatic, search, and paid social).
• Ability to develop high‑performing, conversion‑oriented messaging and content.
• Strong understanding of marketing automation, CRM systems, and lead management processes, with strong working knowledge of digital channels (SEO/AEO, email, social).
• Experience working with data, analytics, and performance optimization.
• Strong project, time management and organizational skills.
• Ability to operate both strategically and tactically in a fast‑paced environment with competing priorities and tight deadlines.
• Strong stakeholder management and communication skills.
• Comfort in working individually, within a team and also with senior management.

Responsibilities

• Develop and execute demand generation strategies aligned to business growth objectives for Datalinx.
• Own the full campaign lifecycle: planning, targeting, execution, optimization, and reporting.
• Own marketing contribution to pipeline, including qualified lead generation and performance against defined growth targets.
• Manage campaign budgets and allocate spend across channels to maximize ROI.
• Partner with Sales and Product teams to align on target audiences, value propositions, and conversion strategies.
• Guide development of high-impact, conversion-oriented content (e.g., landing pages and campaign assets) optimized for search engines and AI-powered answer platforms.
• Act as a trusted marketing partner to stakeholders across Datalinx.

Skills

Demand generation

Digital marketing

B2B marketing

CRM systems

Marketing automation

Lead management

Stakeholder management

Strategic planning

Project management

Education

BA in marketing

Tools

Salesforce

HubSpot

SEO tools

Job description

TMX Careers

Venture outside the ordinary - TMX Careers The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross‑functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we’re powering some of the nation’s most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

Ready to be part of the action? The Manager, Demand Generation is part of the Enterprise Marketing team and is responsible for developing and executing demand generation strategies that drive measurable growth, with a primary focus on supporting Datalinx. The role leads integrated campaigns, paid media, lead generation, marketing automation, and performance optimization. TMX Group is seeking a Marketing Manager to join the Enterprise Marketing team with primary responsibility for Datalinx, TMX’s market data, analytics and technology solutions business. The candidate will develop and execute demand generation and integrated marketing programs that accelerate business growth. This role is performance-driven, with a mandate to drive pipeline, engagement, and revenue impact through targeted marketing programs. You will partner closely with business leaders to translate strategic priorities into measurable marketing outcomes, with a strong focus on digital campaigns, paid media, and lead generation. The ideal candidate combines strategic thinking with hands‑on execution, bringing a strong commercial mindset and a proven ability to influence stakeholders and drive measurable pipeline growth.

This role is Hybrid (2 to 3 days/week at the office) - based in Montreal, Qc.

Key Accountabilities

• Demand Generation & Campaign Strategy
  • Develop and execute demand generation strategies aligned to business growth objectives for Datalinx
  • Own the full campaign lifecycle: planning, targeting, execution, optimization, and reporting
  • Own marketing contribution to pipeline, including qualified lead generation and performance against defined growth targets
  • Manage campaign budgets and allocate spend across channels to maximize return on investment
  • Partner with Sales and Product teams to align on target audiences, value propositions, and conversion strategies
  • Guide development of high-impact, conversion-oriented content (e.g., landing pages and campaign assets) optimized for search engines and AI-powered answer platforms
  • Act as a trusted marketing partner to stakeholders across Datalinx
• Digital & Paid Media Execution
  • Lead development and execution of paid media strategies (programmatic, search, and paid social) to support acquisition goals
  • Optimize channel mix, targeting, and creative to maximize ROI and cost-efficiency
  • Leverage marketing automation and CRM tools to manage lead flows, nurturing, and scoring
  • Develop and execute SEO/AEO strategies to improve organic visibility, search performance across key digital channels
  • Continuously test, learn, and scale high-performing tactics
• Performance Measurement & Optimization
  • Define and track KPIs across campaigns (e.g., MQLs, SQLs, conversion rates, ROI)
  • Deliver actionable insights through regular reporting and post-campaign analysis
  • Identify opportunities to improve funnel performance and marketing effectiveness

Must Have(s)

• 8+ years of experience in B2B marketing, with a strong focus on demand generation
• At least 3+ years experience in Digital marketing
• Experience in B2B financial services, capital markets or fintech is strongly preferred
• BA in marketing, business, or a related field
• Proven track record of driving pipeline and measurable business outcomes through marketing campaigns
• Hands‑on experience managing paid media campaigns (programmatic, search, and paid social)
• Ability to develop high‑performing, conversion‑oriented messaging and content
• Strong understanding of marketing automation, CRM systems, and lead management processes, with strong working knowledge of digital channels (SEO/AEO, email, social)
• Experience working with data, analytics, and performance optimization
• Strong project, time management and organizational skills
• Ability to operate both strategically and tactically in a fast‑paced environment with competing priorities and tight deadlines
• Strong stakeholder management and communication skills
• Comfort in working individually, within a team and also with senior management

Nice to Have

• Bilingualism (French/English) is an asset

In the market for…

Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets! Experience the movement of the market while grounded in the stability of close to 200 years of success.

Connection - With site hubs in some of the world’s most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.

Impact - More than a platform, we use our talents to power mission‑critical systems that drive global economic advancement, innovation, and growth. As well, our employee‑led Team Impact spreads social good via our giving strategy.

Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger “we”. Plus, with a cloud‑first and hybrid workstyle, as well as generous time‑off and leaves, we support a life well lived!

Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action‑takers energized by the achievement of ambitious growth.

Our Culture

The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross‑functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we’re powering some of the nation’s most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.

Our Business

TMX Group operates global markets, and builds digital communities and analytic solutions that facilitate the funding, growth and success of businesses, traders and investors. TMX Group's key operations include Toronto Stock Exchange, TSX Venture Exchange, TSX Alpha Exchange, The Canadian Depository for Securities, Montréal Exchange, Canadian Derivatives Clearing Corporation Trayport and VettaFi, which provide listing markets, trading markets, clearing facilities, depository services, technology solutions, data products and other services to the global financial community. TMX Group is headquartered in Toronto and operates offices across North America (Montréal, Calgary, Vancouver and New York), as well as in key international markets including London, Singapore and Vienna. For more information about TMX Group, visit www.tmx.com. Follow TMX Group on Twitter: @TMXGroup.

Working at TMX

TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.

Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.