Hybrid Affinity Marketing Manager - Advisor Channel

Manulife; Montreal; Hybrid; CAD 93,000 - 143,000; Full time

Job summary

Manulife seeks a Marketing Manager for the Affinity Advisor channel in Canada to lead omni-channel programs and drive customer acquisition, cross-sell, retention and loyalty. You will partner with analytics, product, sales and agency teams to deliver measurable business impact and exceptional experiences.

You will manage budgets, forecast results, and translate customer insights into high-impact marketing activities for retirees, self-employed Canadians, families, and travelers through advisor

Qualifications

• Minimum 8 years progressive marketing experience with digital, direct & social marketing background.
• Post-secondary education and demonstrated business acumen.
• In-depth experience with digital, direct and analytical marketing and funnel optimization.
• Strong understanding of what drives return on marketing investment.

Responsibilities

• Lead cross-functional teams to deliver integrated marketing programs on time and on budget.
• Establish and manage relationships across marketing, product, sales, analytics and agency partners.
• Lead end-to-end marketing planning from ideation to execution.
• Collaborate with cross-functional partners to develop omni-channel programs.
• Own marketing budgeting and monthly forecasting; measure campaign effectiveness and optimize in real time.

Skills

Digital marketing

Direct marketing

Social marketing

Analytics

ROI optimization

Stakeholder management

Team leadership

Project management

Education

Post-secondary education

Job description

Manulife seeks a Marketing Manager for the Affinity Advisor channel in Canada to lead omni-channel programs and drive customer acquisition, cross-sell, retention and loyalty. You will partner with analytics, product, sales and agency teams to deliver measurable business impact and exceptional experiences.

You will manage budgets, forecast results, and translate customer insights into high-impact marketing activities for retirees, self-employed Canadians, families, and travelers through advisor