Affinity Marketing Lead for Advisor Channel

Manulife; Southwestern Ontario; Hybrid; CAD 93,000 - 143,000; Full time

Benefits offered by this job

Hybrid work environment

Benefits package

Job summary

Manulife seeks a Marketing Manager, Affinity Advisor, to drive omni-channel programs across Health & Dental, Travel, and partner solutions in Canada. You will lead strategy, execution, and optimization with cross-functional teams and agency partners to grow advisor and distribution channels.

In this role you’ll manage budgets, forecast results, and measure campaign impact while delivering customer-centric experiences for retirees, self-employed Canadians, families and travellers.

Qualifications

• Minimum 8 years progressive marketing experience with digital, direct & social marketing background.
• Post-secondary education and demonstrated business acumen.
• Experience in high-growth environments; financial services knowledge is a plus.

Responsibilities

• Lead end-to-end omni-channel marketing programs from ideation to execution.
• Collaborate with cross-functional teams and agency partners to implement integrated programs.
• Own marketing budget and monthly forecasting; measure campaign effectiveness in real time.

Skills

Digital marketing

Direct marketing

Analytics

Leadership

Strategic thinking

Communication

Budgeting

Education

Post-secondary education

Job description

Manulife seeks a Marketing Manager, Affinity Advisor, to drive omni-channel programs across Health & Dental, Travel, and partner solutions in Canada. You will lead strategy, execution, and optimization with cross-functional teams and agency partners to grow advisor and distribution channels.

In this role you’ll manage budgets, forecast results, and measure campaign impact while delivering customer-centric experiences for retirees, self-employed Canadians, families and travellers.