Marketing Consultant, Sponsor/Advisor Marketing & Growth

Manulife John Hancock; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Manulife John Hancock is seeking a Marketing Consultant for Sponsor/Advisor Marketing & Growth to develop and execute integrated sponsor and advisor programs. You will translate customer insights into compelling messaging, campaigns and materials that drive engagement across the sponsor and advisor lifecycle.

In this role, you’ll work with marketing, sales, product and digital partners to deliver audience-focused campaigns, measure outcomes and optimize performance using data-informed approaches

Qualifications

• Three to five years in marketing, communications or related role.
• Excellent writing skills for marketing collateral and campaigns.
• Experience with marketing automation and analytics tools.
• Familiarity with Microsoft 365 apps and collaboration tools.

Responsibilities

• Develop integrated, insight-driven marketing plans for sponsors and advisors.
• Execute campaigns across digital experiences to drive awareness and adoption.
• Use research and data to inform planning and decision-making.
• Coordinate cross-functional partners to deliver timely marketing materials.
• Support sales with clear messaging and resources.
• Monitor results and optimize campaigns for performance.
• Leverage AI and marketing tech to improve effectiveness.

Skills

Excellent writing

Microsoft 365

Salesforce Marketing Cloud

Google Analytics

Marketing automation

Education

Marketing degree or related

Tools

Workfront

Mural

Outlook

Word

PowerPoint

Excel

Job description

Our Group Benefits Marketing team delivers innovative digital marketing strategies and solutions that promote differentiated health and wellness benefits, services and experiences. Our goal is to empower customers to live healthier lives, optimize benefits usage and plans, and help organizations build healthy, productive and high-performing workforces. Reporting to the Director, Sponsor/Advisor Marketing & Growth, the Marketing Consultant, Sponsor/Advisor Marketing & Growth supports the development and execution of integrated sponsor and advisor marketing programs that contribute to engagement and business growth. This role works with team members and cross-functional partners to deliver audience-focused marketing initiatives that build awareness, engagement and adoption across sponsor and advisor segments. The successful candidate will bring strong execution, customer focus and a data-informed mindset, while using AI and emerging technologies to help improve marketing effectiveness and efficiency.

Position Responsibilities:

• Strategy and positioning : Support the development and execution of integrated, insight-driven marketing plans that strengthen relationships with sponsors and advisors throughout their lifecycle journey. Translate customer, market, and business insights into clear messaging, value propositions and campaign plans that support engagement, trust and business growth.
• Business outcomes and growth: Execute marketing initiatives aligned to key business objectives, including sponsor engagement, advisor engagement, product adoption, and retention. Track results and identify practical opportunities to improve performance and business impact.
• Customer and market insights: Use customer research, behavioural data, market trends, competitive intelligence and voice-of-customer insights to support planning and decision-making. Help maintain a strong understanding of audience needs and identify opportunities to improve marketing programs.
• Campaign strategy and execution: Manage the day-to-day development, execution and optimization of integrated marketing campaigns supporting the PA site, advisor portal, key product priorities, other digital experiences, and strategic initiatives. Coordinate deliverables, timelines and partners to deliver relevant, audience-focused campaigns that drive awareness, engagement, adoption and satisfaction.
• Sales enablement and partnership : Develop and maintain clear, compelling messaging and resources that reinforce Manulife's value proposition and support sales and growth objectives. Work collaboratively with business, sales, product, digital, creative and other partners to deliver high-quality materials.
• Measurement, optimization, and performance management : Support the definition of success metrics for campaigns and initiatives. Monitor and analyze results, summarize insights and recommend practical improvements to marketing effectiveness and the customer experience.
• Innovation and marketing excellence: Use AI, marketing technology and emerging capabilities to improve day-to-day effectiveness, efficiency and customer experience. Contribute to continuous improvement of marketing practices, processes and measurement approaches.

Key attributes for success

• Marketing professional with strong execution discipline
• Results-oriented with a focus on measurable marketing and customer outcomes
• Data-informed mindset with the ability to translate insights into action
• Strong relationship builder and collaborative partner
• Familiarity and openness to leveraging AI tools to improve how marketing work is delivered
• Growth mindset grounded in curiosity and adaptability
• Strong project management, organization and prioritization skills in fast-paced environments Proactive, accountable, and solutions-oriented
• Collaborative team player with a bias for action

Required Qualifications

• 3-5 years of experience in a marketing, communications or related role
• Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action
• Working knowledge of Microsoft 365 applications, including Outlook, Word, PowerPoint and Excel; experience with tools such as Workfront and Mural is an asset
• Data-oriented, with experience or exposure to marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Process- and detail-oriented with a strong commitment to quality
• Solutions-focused mindset

Preferred Qualifications

• University or college degree in marketing, communications, media, or related field of study
• Understanding of project management and collaborative ways of working; familiarity with Agile values and principles is an asset
• Group Benefits, health care, or related industry experience is an asset
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients fro