Manager, Website & Conversion Optimization

Blue J Legal

Toronto

Hybrid

CAD 110,000 - 150,000

Full time

3 days ago

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Benefits offered by this job

Stock options

Benefits package

Hybrid work model

Travel to Toronto office

Job summary

Blue J Legal in Toronto is seeking a Manager, Website & Conversion Optimization to own the end-to-end CRO strategy for the company’s website. You will drive money-page optimization, site architecture, and navigation while partnering with Brand and demand-generation teams to improve conversion and revenue impact.

You will own analytics across GA4, GTM, and Search Console, build dashboards, and collaborate with internal and external partners to scale performance.

Qualifications

7+ years in digital marketing with B2B SaaS, including 2+ years owning websites and CRO.
Hands-on Webflow page creation and editing experience.
End-to-end CRO ownership, including testing and optimization programs.
Strong analytics with GA4, Google Search Console, and GTM.

Responsibilities

Own money pages, site architecture, navigation, and page speed.
Build/edit pages in Webflow; coordinate CTAs, funnels, and post-signup handoffs.
Manage vendor/agency relationships and internal capability growth.
Review designs with a conversion/user-experience lens before shipping.
Lead A/B testing and CRO roadmap with product-led growth partner.
Analyze behavior with Clarity/heatmaps; derive actionable optimization insights.
Create dashboards and reporting for Marketing leadership.

Skills

Digital marketing

Webflow

CRO

A/B testing

GA4

Vendor management

Cross-functional collaboration

Tools

GA4

Google Search Console

Google Tag Manager

Webflow

Job description

Manager, Website & Conversion Optimization

Toronto, Canada

Marketing

Hybrid

Full-time

About Blue J

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location

We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.

The Opportunity

We're continuing to scale our go‑to‑market strategy and are looking for a Manager, Website & Conversion Optimization — a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and growth.

We're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.

Reporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative, brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight. You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.

What Success Looks Like in 12 Months

Measurable improvement in visit-to-trial/demo conversion — a core focus of this role
Increased speed and effectiveness of website experimentation
A scalable measurement framework for digital performance
Sound, scalable website architecture and platform, particularly with a likely CMS migration ahead
Contributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand

What You’ll be Doing

Website Ownership & Execution

Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness
Build and edit pages directly in Webflow, including landing pages and CMS management; familiarity with HTML is a plus, but not required
Be a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff
Manage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time
Bring strong UX/UI judgment to the work — you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship

CRO & Experimentation

Own and drive the A/B testing and CRO experimentation roadmap — a primary focus of this role — running experiments directly as well as in partnership with the product-led growth team
Analyze website behaviour using tools such as Microsoft Clarity and heatmaps to identify friction points and optimization opportunities
Develop hypotheses, run experiments, and measure their impact on conversion rates and engagement, starting with a focus on money pages and the homepage
Share learnings and recommendations with the Marketing team and cross-functional stakeholders

Analytics & Performance Reporting

Own Google Analytics (GA4), Google Search Console, and Google Tag Manager for the website
Monitor website, campaign, and funnel metrics using GA4, HubSpot, Search Console, and related tools
Translate data into actionable recommendations that improve digital performance and user experience
Build dashboards and reporting frameworks for Marketing leadership

What You Offer Blue J

7+ years of experience in digital marketing, web marketing, or performance marketing within B2B SaaS, including at least 2 years in a role with similar website ownership and CRO responsibilities
Strong hands-on experience building and editing pages in Webflow
Strong experience with conversion optimization, including owning A/B testing and CRO programs end-to-end
Strong analytics experience, with deep proficiency in GA4, Google Search Console, and Google Tag Manager
Strong project management experience, including managing agency and vendor relationships
Strong UX/UI judgment, with the ability to evaluate designs through a conversion and user experience lens, even without a formal design background
A proactive, detail-oriented approach, with a strong interest in continuously improving website performance
Excellent cross-functional collaboration skills, with the ability to work closely and effectively with Brand
Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends

Nice-to-Haves

Experience supporting or managing complex CMS migrations is strongly preferred, given our current Webflow setup and the potential for a future brand refresh or site rebuild
Familiarity with front-end development, including HTML and CSS
Familiarity with SEO and AEO is a plus and can help strengthen collaboration with the Brand team

What We Offer You

A rare opportunity to to own and implement our end-to-end website and CRO strategy for Blue J
A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
Competitive base salary, stock options, and benefits designed to support you and your family.
Flexibility in how you work: primarily remote, with occasional travel to our Toronto office and conferences as needed.
A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values that Define Our Culture

We are customer-focused
We put team over self
We are pleasant and playful
We are open to better ideas
We move fast and fix things

What to Expect in the Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process