Global Web Strategy & CRO Leader - SaaS Growth

Nitro

Toronto

Hybrid

CAD 155,000 - 175,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental & vision

Pension/401k matching

Job summary

Nitro, a global SaaS leader in digital document workflows, is seeking a Senior Manager, Web Strategy & Performance to own the global web experience, drive conversion, and increase revenue. You will lead CRO, analytics, and SEO efforts, collaborating with Performance, Brand, Product Marketing, UX and Engineering to optimize the customer journey from first click to win.

The role requires 10+ years in web strategy/digital performance within SaaS or B2B technology, with a track record of

Qualifications

10+ years in web strategy or digital performance, with SaaS/B2B focus.
Proven ability to drive web-to-revenue impact through data and experimentation.
Experience partnering with cross-functional teams (Product, Brand, Demand Gen).

Responsibilities

Own Nitro’s web strategy and conversion performance across acquisition and revenue funnels.
Define KPIs: visitor-to-lead, trial, demo, landing-page performance, funnel progression, revenue, pipeline.
Lead CRO initiatives: plan, run, and analyze A/B/multivariate tests; drive optimization.
Coordinate with Performance, Brand, Product Marketing, UX, and Engineering for cohesive experiences.
Align paid and organic efforts; bridge paid traffic to conversions and cost efficiency.
Optimize self-serve ecommerce flows; apply PLG lens to revenue growth.
Collaborate on SEO and AI-driven discovery; improve organic visibility and content ROI.
Own web analytics and reporting; build dashboards linking web to pipeline and revenue.