Website Manager (copy)

Lone-Wolf-Technologies; Toronto; On-site; CAD 75,000 - 110,000; Full time

Job summary

Lone Wolf is seeking a Website Manager to own the online experience end to end, write copy that converts, and continuously improve the site using data and testing.

You’ll manage day-to-day CMS updates, perform basic front-end tweaks with HTML/CSS/JS, optimize CRO, run A/B tests, monitor analytics, and collaborate with Marketing, Design, and Growth to launch new pages and campaigns. You’ll also focus on performance, accessibility, and SEO, and maintain structured data schemas to boost visibility.

Qualifications

• Experience maintaining a company website and CMS.
• Proficiency with HTML/CSS/JS for basic updates.
• Ability to write clear, on-brand copy.
• Experience with CRO and A/B testing.

Responsibilities

• Maintain the website day-to-day, CMS updates, and page structure.
• Make basic front-end changes with HTML, CSS, and JavaScript.
• Write on-site copy—headlines, CTAs, and pages—to convert.
• Own CRO; identify friction and optimize key pages.
• Design and analyze A/B tests and implement improvements.
• Monitor analytics and translate data into recommendations.
• Collaborate with Marketing, Design, and Growth on pages/campaigns.
• Own site performance: speed, mobile, accessibility, SEO.
• Develop JSON-LD structured data to boost SEO/visibility.
• Audit content/links/functionality to catch issues.

Skills

CMS management

Copywriting

HTML/CSS/JS

A/B testing

Analytics

SEO basics

Cross-functional collaboration

Sanity CMS

Google Analytics

Tools

Sanity CMS

Google Analytics

Job description

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.

Responsibilities:

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
• Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
• Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
• Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
• Conduct regular audits of site content, links, and functionality to catch and fix issues proactively