Senior Paid Advertising Strategist - Ecommerce

Power Digital Marketing; Canada; On-site; CAD 90,000 - 130,000; Full time

Job summary

Power Digital Marketing in Canada is seeking a Senior Paid Advertising Strategist to lead performance marketing strategy and execution across marquee accounts. You will own campaign planning, optimization, reporting, QA, and proactive client communication while guiding cross-channel initiatives.

You will mentor junior talent, refine testing roadmaps, and leverage AI and the Nova ecosystem to drive measurable growth and strong client outcomes within a fast-paced agency environment.

Qualifications

• 4-5 years of digital marketing experience, 3+ years in an agency setting.
• Proficiency in two or more paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, etc.).
• Strong ability to derive actionable insights from marketing data.

Responsibilities

• Lead performance marketing strategy and execution across marquee accounts.
• Conduct QA to prevent errors impacting client revenue.
• Ensure budget pacing and advise on budget changes.
• Demonstrate expertise in at least two major ad channels.
• Lead proactive strategy recommendations and surface opportunities/risks.
• Analyze data and develop actionable insights for client strategies.
• Maintain testing roadmaps and manage next steps.
• Apply attribution and measurement frameworks across campaigns.
• Maintain clear communication with clients and internal teams.
• Mentor junior talent and support team ceremonies.
• Leverage AI technologies to enhance workflows.

Skills

Digital marketing

Agency experience

Google Analytics

Data-driven insights

Communication skills

Project management

Tools

Google Analytics

Microsoft Office

Excel

Job description

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A Day In The Life

The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem. As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance.

Key Responsibilities

• Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
• Conduct thorough QA to prevent errors that could negatively impact client revenue.
• Ensure accurate budget pacing and advise on budget changes.
• Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
• Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
• Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
• Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
• Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
• Maintain consistent, high-quality communication with clients and internal teams.
• Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
• Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
• Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
• Complete new business appraisals as needed for the paid advertising product within your division.
• Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to enhance workflows, outputs, and business efficiency.
• Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.

Role Requirements

• 4-5 years of digital marketing experience; 3+ years in an agency setting
• Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels
  • Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Other skills required:
  • Strong written and verbal communication skills
  • Strong organizational and project management skills
  • Self-motivated individual with a strong desire to succeed
  • Excellent interpersonal skills
  • Confident with client-facing presentations and communication
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company
• Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Delivering a top-tier paid advertising product for partners
• Advanced marketing and business strategy acumen
• Serve as a key strategic leader within the department and on the account teams

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.