Senior Performance Marketing Manager

Finlink Group; Newmarket; On-site; CAD 110,000 - 140,000; Full time

Job summary

Finlink Group seeks a Senior Performance Marketing Manager to own user acquisition across client accounts. The role is hands-on, with responsibility for large media budgets, collaboration with creatives, and direct client engagement.

You’ll drive acquisition programs, optimize campaigns across Meta, Google, TikTok, and programmatic channels, and push for efficiency through data-driven decisions and experimentation.

Qualifications

• 5+ years hands-on experience in performance marketing or paid media.
• Strong Meta Ads expertise with high spend management.
• Experience managing multi-million-dollar media budgets.
• Experience overseeing multiple accounts for several brands/clients.
• Knowledge of web and desktop acquisition, CRO, funnel analysis.
• Familiarity with Meta Conversions API, server-side tracking, and server-to-server postbacks.
• Strong analytical skills to interpret data and turn findings into recommendations.
• Excellent presentation and communication skills to clients and leadership.

Responsibilities

• Take ownership of user acquisition results across multiple client accounts; measure against ROAS and CPA targets.
• Establish performance goals with clients and leadership; track progress and adjust campaigns.
• Develop, launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, Google, and programmatic platforms.
• Manage multi-million-dollar monthly media budgets; decide where to increase, reduce, or shift spend.
• Improve efficiency via audience strategy, bidding, placements, and account structure.
• Build an experimentation process covering audiences, creative concepts, placements, and landing pages.
• Collaborate with creative teams to set testing briefs and ensure assets meet platform requirements.
• Ensure accuracy and reliability of conversion tracking (Meta Conversions API, server-side tracking).
• Develop reports connecting the acquisition journey from impression to deposit; include cohort and LTV analyses.
• Regularly share performance insights and recommendations with clients and senior stakeholders.
• Identify opportunities to introduce AI and automation into campaigns, reporting, and analysis.

Skills

Performance marketing

Meta Ads

Campaign optimization

Analytical skills

Client communication

Budget management

A/B testing

Tools

AppsFlyer

Adjust

Branch

Job description

Senior Performance Marketing Manager

We’re assisting an international performance-driven business in finding a Senior Performance Marketing Manager to take ownership of user acquisition across a portfolio of client accounts.

This is a hands‑on senior role for someone who knows paid acquisition inside and out and is comfortable making decisions where the numbers matter. You’ll have direct influence over significant media budgets, work closely with creative specialists, and partner with clients and senior leadership to turn performance data into clear, practical action.

The focus is straightforward: build and scale acquisition programs that deliver. You’ll be trusted to manage substantial spend, identify what’s working, move quickly when it isn’t, and continuously look for ways to improve efficiency and growth.

What You’ll Be Doing

As a key member of the performance marketing function, you’ll be responsible for the day‑to‑day and strategic management of acquisition performance across your assigned accounts.

Your responsibilities will include:

• Take ownership of user acquisition results across multiple client accounts, with performance measured against ROAS, CPR, and cost‑per‑FTD targets.
• Establish performance goals alongside clients and internal leadership, track progress closely, and act quickly when campaigns fall short of expectations.
• Develop, launch, manage, and optimize campaigns across Meta, TikTok, Snapchat, Google, and programmatic platforms.
• Manage multi‑million‑dollar monthly media budgets, determining where spend should be increased, reduced, or shifted based on performance.
• Continuously improve campaign efficiency through audience strategy, bidding, placements, account structure, and creative rotation.
• Build a disciplined experimentation process covering audiences, creative concepts, placements, landing pages, and other key elements of the acquisition funnel.
• Work closely with internal art and motion teams to establish creative priorities, develop testing briefs, and ensure advertising assets meet platform and market requirements.
• Take responsibility for the accuracy and reliability of conversion and attribution tracking, including Meta Conversions API, server‑side tracking, and server‑to‑server postbacks.
• Develop reporting that connects the entire acquisition journey — from initial impression through conversion and deposit — including cohort and lifetime‑value analysis.
• Regularly communicate performance insights, challenges, opportunities, and recommendations to clients and senior stakeholders.
• Identify opportunities to introduce AI and automation into campaign management, reporting, analysis, and creative workflows, improving both efficiency and speed of execution.
• Stay ahead of changes to advertising platforms, privacy requirements, attribution models, and policy updates, adjusting strategies before they become performance issues.
• Explore and test emerging channels and new acquisition opportunities where they can contribute meaningful growth.

What We’re Looking For

You’ll be a strong fit if you combine deep platform expertise with commercial judgment and a genuine interest in understanding why campaigns perform the way they do.

We’re looking for:

• 5+ years of hands‑on experience in performance marketing, paid media, or user acquisition, including direct management of advertising platforms.
• Strong, demonstrated expertise in Meta Ads. You should have personally managed and scaled Meta campaigns at significant spend levels and be comfortable explaining your approach to account structure, bidding, audience strategy, and testing.
• Experience managing multi‑million‑dollar media budgets and a clear track record of delivering measurable performance.
• Experience overseeing several accounts, brands, or clients at the same time without losing sight of individual performance goals.
• Strong knowledge of web and desktop acquisition, including conversion rate optimization, funnel analysis, landing‑page testing, and conversion event strategy.
• Practical understanding of Meta Conversions API, server‑side tracking, and server‑to‑server postbacks, including the ability to investigate tracking and attribution problems.
• Strong analytical skills and the ability to interpret data, assess test results, understand statistical significance, and turn complex findings into straightforward recommendations.
• The confidence and communication skills to present performance results and strategic recommendations directly to clients and senior decision‑makers.

Nice to Have

It would be particularly valuable if you also bring:

• Experience in iGaming, sweepstakes, sports betting, or another high‑LTV and highly regulated industry.
• Previous agency experience or a strong background working directly with external clients.
• Additional experience across TikTok, Snapchat, Google Ads, or DSP/programmatic platforms.
• Experience with mobile user acquisition and tools such as AppsFlyer, Adjust, or Branch.
• Experience developing AI‑supported or automation‑led systems for media buying, reporting, analysis, or campaign operations.
• If you haven’t worked in iGaming, experience scaling Meta campaigns within B2C e‑commerce, subscription businesses, fintech, or similarly performance‑driven environments is highly relevant.

What You Can Expect

This is a role where your level of responsibility will match your level of experience.

You’ll have genuine authority over significant media budgets and direct ownership of the outcomes those investments generate. You’ll work alongside senior leadership as well as an in‑house creative and motion team, giving you the support and resources to move quickly from insight to execution.

The role also offers a competitive base salary with a performance‑based bonus tied to measurable results, along with the opportunity to grow with an expanding international organization and potentially move into a broader team leadership position.

Interested?

If you enjoy working where strategy, data, creativity, and commercial results all come together — and you’re the kind of performance marketer who wants to own the numbers rather than simply report on them — this could be a strong next step.

We’re looking for someone who is curious, analytical, decisive, and comfortable operating at scale. If that sounds like you, we’d be happy to hear from you.