Paid Ads Specialist

Best Access Doors; Toronto; On-site; CAD 75,000 - 120,000; Full time

Job summary

Best Access Doors in Toronto, ON is seeking an experienced Paid Media Specialist to own and optimize our in‑house paid media program across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube, and other approved channels.

You will report to the Digital Marketing Lead and collaborate with marketing leadership to drive qualified leads, revenue, and ROAS through data‑driven experiments, AI‑enabled automation, and hands‑on campaign management.

Qualifications

• 4 to 5+ years of hands-on paid media experience with meaningful budget accountability.
• Advanced hands-on experience with Google Ads across multiple campaign types.
• Experience managing Microsoft Advertising, Meta Ads, LinkedIn Ads, and YouTube.
• Ability to independently plan, build, launch, optimize, troubleshoot, and report on campaigns.

Responsibilities

• Own and optimize the full paid media program across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and other approved channels.
• Plan, build, launch, and optimize campaigns; troubleshoot issues and report performance.
• Evaluate agency strategies, budgets, and results; provide guidance and ensure delivery.
• Combine data analysis with AI-enabled automation to improve speed, quality, and scale of optimization.
• Collaborate with Marketing leadership to influence revenue, lead quality, and ROAS.

Skills

Paid media

AI-enabled automation

Tools

Google Ads

Microsoft Advertising

Meta Ads

LinkedIn Ads

YouTube Ads

Job description

Reports To: Digital Marketing Lead Works Closely With: Marketing Manager and Director of Revenue

The Culture: We Are Building

We are building a data-driven, AI-empowered, Top 10 Best Workplace that values Integrity, Accountability, People, and Innovation.

The Mission: What You Will Solve

Your mission is to improve paid media performance across our ecommerce brands by combining strong paid advertising expertise , a strategic mindset, business judgment, data analysis, and AI-enabled automation.

You will serve as Best Access Doors’ internal paid media expert, with the capability to independently manage the full paid media program across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube, and other approved channels , for our family of websites.

The role is designed to maintain strong in-house ownership and execution capability. You must be able to independently plan, build, launch, optimize, troubleshoot, and report on paid media campaigns without being dependent on an external agency to perform the core functions of the role.

External agency execution may support internal capacity, provide specialized expertise , and strategic recommendations, but it is not intended to replace the role’s hands-on ownership or expertise . Where an agency is engaged, you will direct and oversee its contribution while remaining accountable for paid media strategy, lead generation, execution quality, and performance.

You will independently assess agency strategies, recommendations, campaign changes, budgets, testing plans, and results. You will be expected to ask informed questions, challenge assumptions where appropriate , identify risks and missed opportunities, validate performance data, and ensure agreed actions are completed effectively.

You will report directly to the Digital Marketing Lead and work closely with the Marketing Manager and Director of Revenue on paid media strategy, revenue performance, profitability, lead quality, attribution, budget allocation, and investment decisions.

Our Values: Hiring for Fit

Integrity: Lead with honesty, accuracy, and mutual respect.

Accountability: Take ownership of results, details, deadlines, and follow-through.

People: Collaborate respectfully and help others succeed.

Innovation: Use technology, AI, automation, testing, and new ideas to continuously improve performance.

Success in This Role Means

Performance Growth: Paid media contributes to agreed qualified lead, revenue, profitability, and ROAS targets.

Full Paid Media Ownership: You can independently manage the complete paid media function across our advertising platforms, regardless of whether an external agency is supporting the business.

Strong Agency Oversight: Agency recommendations, campaign changes, budgets, and results are independently evaluated, challenged where necessary, and followed through to completion.

AI-Enabled Optimization: AI agents, APIs, and automation improve the speed, quality, and scalability of campaign analysis, optimization, reporting, and execution while maintaining appropriate human review.

Hands-On Platform Expertise: AI enhances your work but does not replace your platform expertise . You remain fully capable of directly managing and optimizing campaigns without AI assistance .

Actionable Business Insights: Reporting explains what happened, why it happened, what it means for the business, and what should happen next.

True Performance Measurement: Paid media decisions are based on qualified leads, revenue, profitability, and real business outcomes rather than relying only on platform-reported metrics.

Structured Optimization: Budgets, bidding, targeting, creative, feeds, landing pages, and testing plans are guided by performance evidence and business priorities.

Accurate Tracking and Attribution: Campaign, product feed, online and offline conversion, call tracking, and attribution issues are identified , investigated, and followed through to resolution.

Continuous Testing: New strategies, technologies, campaign types, and advertising channels are tested with clear recommendations to scale, optimize , pause, or discontinue .

Requirements

Minimum Qualifications and Experience

4 to 5+ years of hands-on paid media experience with meaningful budget accountability and measurable performance goals.

Advanced hands-on experience with Google Ads across multiple campaign types.

Working experience directly managing Microsoft Advertising, Meta Ads, LinkedIn Ads, and YouTube advertising.

Ability to independently plan, build, launch, optimize, troubleshoot, and report on campaigns across paid media platforms.