Director, Strategic Marketing

Deltera Inc.; Toronto; Hybrid; CAD 140,000 - 210,000; Full time

Job summary

Deltera Inc. is seeking a Director of Strategic Marketing in Canada to guide pricing strategy, portfolio alignment, and revenue optimization.

You will inform enterprise pricing, brand positioning, and go-to-market execution across the organization, partnering with senior leaders to maximize value and competitive advantage. The role requires strong analytical capabilities, experience in pricing governance, and the ability to influence multiple teams and external partners to achieve revenue

Qualifications

• Masters, Business degree or MBA.
• Minimum 8-12 years of marketing/sales experience with leadership exposure.
• Strong analytical skills with financial modeling and ROI focus.
• Proven ability to influence cross-functionally without direct authority.
• Experience in pricing strategy and go-to-market planning.

Responsibilities

• Own enterprise pricing strategy across all projects, aligning with market and profitability.
• Lead pricing governance and approve pricing structures through project lifecycles.
• Collaborate with Sales to implement pricing models in CRM systems.
• Provide strategic market insights to inform portfolio and brand decisions.
• Guide suite mix, product design, and market differentiation strategies.
• Partner with product development and architectural teams to meet strategic intent.
• Lead marketing and brand strategies for launches and communities.

Skills

Strategic marketing

Pricing strategy

P&L management

ROI analysis

Financial modeling

Cross-functional leadership

Market insights

Brand strategy

Education

MBA or Masters in Business Administration

Tools

MS Office Suite

Ticketing systems

Data analysis tools

Reporting frameworks

Job description

The Blueprint

Reporting to the SVP, Sales & Marketing, the Director, Strategic Marketing, provides guidance to leadership over marketing strategy, product positioning, and revenue optimization across the organization’s portfolio. This role is accountable for shaping long‑term marketing and pricing strategies that maximize enterprise value, inform investment decisions, and strengthen the company’s competitive market position.

The Director acts as a strategic advisor to senior leadership, translating market intelligence, consumer insights, and financial analysis into actionable strategies across pricing, suite mix, branding, and go‑to‑market execution. The role requires extensive cross‑functional influence, guiding internal teams and external partners to ensure alignment between product design, market demand, and financial performance.

A Glimpse of Your Daily Activities

• Own the enterprise pricing strategy across all projects, ensuring alignment with market conditions, brand positioning, and long-term profitability.
• Lead pricing governance, including approval of pricing structures and strategic adjustments through the project lifecycle.
• Communicate with Sales Control to implement all pricing models into the CRM software
• Review and approve project condominium documents and Agreements of Purchase and Sale
• Assess and influence financial outcomes through pro forma reviews and P&L impact analysis.
• Guide the strategic direction for suite mix, unit sizing, and product design based on evolving consumer demand, market trends, and competitive positioning.
• Partner with Product Development and architectural teams to ensure product offerings align with strategic intent and target demographics.
• Champion innovation in product configuration and finish standards to drive differentiation.
• Provide strategic leadership to sales performance initiatives by identifying risks, opportunities, and corrective strategies to achieve revenue targets.
• Diagnose gaps in product strategy or sales execution and guide adjustments at the portfolio level.
• Serve as a senior thought partner to Sales leadership, offering data driven insights and market forecasts.
• Lead the development of high level marketing and brand strategies for new launches and active communities.
• Define target market strategies and oversee positioning to ensure brand consistency and market resonance.
• Direct competitive intelligence efforts, translating insights into strategic advantage.
• Identify and evaluate new marketing channels, technologies, and partnerships that enhance reach, conversion, and brand equity.
• Synthesize market comparables, macro trends, and portfolio insights to support investment decisions.
• Partner with SVP, Sales & Marketing to shape long term portfolio and growth strategies. And make recommendations with high level assumptions such as revenue per sf, finish levels, parking assumptions, suite mix, average sizes, etc
• Act as a core strategic contributor to project feasibility and land acquisition evaluations.
• Provide functional leadership and mentorship across marketing, product, and sales stakeholders without relying solely on direct authority.
• Build strong relationships with external consultants (architects, designers, agencies) to ensure strategic alignment and quality outcomes.
• Model strategic thinking, continuous improvement, and disciplined decision making.

The Architect of Your Success

• Masters, Business degree or MBA
• Must have minimum 8-12 years of marketing / Sales experience.
• Strong analytical skills are a must
• Strong knowledge of P&L, ROI, and financial modeling
• Orientation towards continuous improvement and creative problem solving;
• Bring fresh, market‑focused perspectives to drive growth and differentiation.
• Proficiency with MS Office Suite and comfort with digital tools.
• Experience with ticketing systems, data analysis tools, and reporting frameworks.

Nice to Have

• Real Estate or Construction experience as asset
• Experience using AI‑based recruitment tools or data analytics.
• Ability to analyze and interpret sales and marketing metrics and improve processes and make suggestions based on insights.