Marketing Director

Evlv; Montreal (administrative region); On-site; CAD 140,000 - 175,000; Full time

Benefits offered by this job

Medical benefits

Parking

Additional perks

Job summary

Evlv is seeking an accomplished Director of Marketing to lead strategy, positioning, and the evolution of a premium brand in the building materials sector. The role spans national and regional campaigns, digital ecosystem oversight, and collaboration with executive leadership to accelerate growth among architects, designers, builders, and developers.

The ideal candidate brings 7+ years of progressive marketing experience in luxury or design-led industries, with strong leadership, storytelling,

Qualifications

• 7+ years of progressive marketing leadership in a design-led or luxury brand context.
• Proven track record developing and executing brand and growth strategies.
• Experience with luxury building materials, architecture/design, or related premium sectors is a strong asset.

Responsibilities

• Own the corporate marketing vision and translate objectives into a clear annual plan.
• Lead brand evolution to maintain a distinctive premium identity across touchpoints.
• Develop integrated national and regional campaigns spanning digital, print, showroom, and events.
• Oversee the digital ecosystem: website, SEO/SEM, social, email, content, CRM, analytics.
• Manage marketing budget, agencies, and partnerships; guide ROI improvement.

Skills

Brand strategy

Growth strategy

Digital marketing

Team leadership

Communication & storytelling

French and English fluency

Strategic thinking

Tools

CRM platforms

SEO/SEM tools

Analytics tools

Job description

Compensation: Competitive executive package, between $140,000 - $175,000, based on experience

Benefits: Medical benefits, parking, and additional perks

Shape the Brand. Elevate the Experience. Drive the Growth.

We are seeking an accomplished Director of Marketing to lead the strategy, positioning, and evolution of a distinguished brand in the premium building materials industry.

Operating at the intersection of design, architecture, luxury, and construction, this is a high-impact leadership opportunity for a sophisticated marketer who understands how to transform exceptional products into a compelling brand experience.

You will take ownership of the marketing vision across multiple locations and affiliated companies, working closely with executive leadership to strengthen market positioning, accelerate growth, and build meaningful connections with architects, designers, builders, developers, and discerning clients.

This role is ideal for a leader who combines strategic thinking with strong creative instincts and commercial acumen—someone equally comfortable defining the vision, leading a talented team, and ensuring exceptional execution.

As Director of Marketing, you will:

• Own the corporate marketing vision and strategy, translating business objectives into a clear, ambitious annual marketing plan
• Lead the continued evolution and elevation of the brand, ensuring a distinctive and consistent premium identity across every customer touchpoint
• Develop integrated national and regional campaigns spanning digital, print, trade, showroom, and experiential marketing
• Build marketing initiatives that deepen engagement with the architecture, interior design, development, and construction communities
• Oversee the complete digital ecosystem, including website strategy, SEO/SEM, social media, email marketing, content, CRM initiatives, and analytics
• Strengthen the company’s presence through PR, media relations, strategic partnerships, sponsorships, and industry collaborations
• Lead the marketing strategy for product introductions, collection launches, showroom openings, events, trade shows, and client experiences
• Develop compelling storytelling around premium materials, craftsmanship, design, innovation, and the projects they help bring to life
• Use market intelligence, customer insights, and performance data to identify new growth opportunities and continuously improve marketing ROI
• Lead, mentor, and develop a high-performing marketing team, fostering creativity, accountability, and excellence
• Manage the corporate marketing budget, agency relationships, external partners, and key suppliers
• Partner closely with ownership, executive leadership, sales, merchandising, operations, and other stakeholders to ensure marketing supports broader commercial objectives

What You Bring

You are a seasoned marketing leader with a strong appreciation for design, brand, customer experience, and commercial growth.

Ideally, you bring:

• 7+ years of progressive marketing experience, including meaningful leadership experience in a senior marketing role
• A proven track record developing and executing brand and growth strategies
• Experience within luxury building materials, architecture and design, home furnishings, premium retail, real estate, construction products, or another design-led industry considered a strong asset
• A sophisticated understanding of premium and luxury brand positioning
• Strong expertise across digital marketing, content, social media, SEO/SEM, CRM, email, analytics, and performance marketing
• Experience managing integrated campaigns across both digital and traditional channels
• The ability to connect marketing strategy to sales, customer acquisition, brand awareness, and business growth
• Excellent leadership skills with experience developing and inspiring creative and marketing talent
• Exceptional communication, presentation, and storytelling abilities
• Excellent command of French and English, both spoken and written
• Strong organizational skills and the ability to lead multiple high-profile initiatives simultaneously
• A combination of creativity, strategic thinking, curiosity, initiative, and attention to detail
• Comfort operating in an entrepreneurial, fast-moving environment with direct access to senior decision-makers
• Availability to travel periodically for events, industry activities, supplier visits, and company initiatives

Why This Opportunity Stands Out

This is more than an opportunity to manage marketing—it is an opportunity to shape the next chapter of an established premium brand.

You will have:

• A seat at the leadership table, with direct access to executive decision-makers
• Significant ownership over brand strategy, marketing direction, and investment
• The opportunity to influence how a premium organization presents itself to the market
• A highly visual and creative category at the intersection of architecture, interiors, craftsmanship, and luxury
• The ability to build relationships with leading architects, designers, developers, and industry partners
• A broad mandate spanning brand, digital, content, experiential marketing, PR, and growth
• The resources and autonomy to turn strong ideas into meaningful initiatives
• The opportunity to lead and develop a talented team while helping scale an ambitious organization
• If you are energized by beautiful products, exceptional design, strong brands, and the opportunity to create measurable business impact, this is a leadership role where your influence will be visible.