VICE PRESIDENT, GROWTH MARKETING AND PERFORMANCE

Business Development Bank of Canada; Montreal (administrative region); On-site; CAD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible benefits

Pension plan

Wellness account and health spending

Job summary

Business Development Bank of Canada (BDC) is seeking a senior leader to drive growth marketing, digital acquisition and marketing automation. As part of the Marketing Leadership Team, you will shape strategy, optimize performance, and lead a multidisciplinary team across marketing and technology to fuel growth for Canadian entrepreneurs.

You will oversee website performance, measurement, and AI-driven personalization while partnering with sales, product, and analytics to maximize client

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or related field.
• Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, digital product management or business transformation.
• Experience managing a high-visibility transactional or corporate website.
• Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.
• Experience with Martech, data, experimentation and performance measurement.
• Experience leading multidisciplinary teams within a complex matrix environment.

Responsibilities

• Define and execute BDC’s growth marketing strategy in alignment with business priorities.
• Increase Marketing’s contribution to client acquisition, conversion and retention.
• Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.
• Oversee the performance, governance and evolution of BDC’s website.
• Contribute to develop measurement, attribution, forecasting and marketing investment optimization capabilities.
• Accelerate the adoption of automation, personalization and artificial intelligence.
• Partner with business, sales and technology teams to improve business outcomes.
• Lead and develop a team of digital growth, performance, web, automation and Martech specialists.
• Foster a culture of performance, experimentation and continuous improvement.

Skills

Growth marketing

Performance marketing

SEO/SEM

CRO

Marketing attribution

Marketing automation

Personalization

Martech platform management

AI in marketing

Strategic leadership

Change management

Bilingual – French/English

Education

Bachelor's degree in Business Administration/Marketing/Commerce/Technology/Digital Business

MBA or relevant master’s degree

Job description

We are banking at another level. Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs. Choosing BDC as your employer also means: Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1 A hybrid work model that truly balances work and personal life Opportunities for learning, training and development, and much more... Explore the BDC Way in our Culture Book

POSITION OVERVIEW

• You are responsible for turning entrepreneur interest into measurable business results.
• You lead BDC’s digital growth, acquisition, performance marketing, marketing automation, Martech and website operations capabilities.
• As a member of the Marketing Leadership Team, you help evolve Marketing into a value creation engine driven by data, measurable performance and continuous optimization.
• BDC is the only bank dedicated exclusively to Canadian entrepreneurs, and your work directly contributes to the growth of small and medium-sized businesses across Canada.

CHALLENGES TO BE MET

• Define and execute BDC’s growth marketing strategy in alignment with business priorities.
• Increase Marketing’s contribution to client acquisition, conversion and retention.
• Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.
• Oversee the performance, governance and evolution of BDC’s website.
• Contribute to develop measurement, attribution, forecasting and marketing investment optimization capabilities.
• Accelerate the adoption of automation, personalization and artificial intelligence.
• Partner with business, sales and technology teams to improve business outcomes.
• Lead and develop a team of digital growth, performance, web, automation and Martech specialists.
• Foster a culture of performance, experimentation and continuous improvement.

WHAT WE ARE LOOKING FOR

• Education Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field.
• Experience Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, digital product management or business transformation.
• Experience managing a high-visibility transactional or corporate website.
• Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.
• Experience with Martech, data, experimentation and performance measurement.
• Experience leading multidisciplinary teams within a complex matrix environment.
• Key Skills Growth marketing and performance marketing.
• Key Skills SEO, SEM and digital media.
• Key Skills Conversion Rate Optimization (CRO).
• Key Skills Marketing attribution and ROI optimization.
• Key Skills Marketing automation and personalization.
• Key Skills Martech platform management.
• Key Skills Artificial intelligence applications in marketing.
• Key Skills Strategic leadership, influence and change management.
• Key Skills Bilingualism in French and English, both written and spoken.
• Preferred Qualifications MBA or relevant master’s degree.
• Preferred Qualifications Experience leading large-scale marketing, digital or technology transformation initiatives.
• Preferred Qualifications Experience integrating artificial intelligence into marketing operations.
• Preferred Qualifications Expertise in digital experimentation and A/B testing.
• Preferred Qualifications Experience in financial services or another highly regulated industry.

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work.

If you require an accommodation to complete your application, please do not hesitate to contact us at [e-mail]. While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted. BDC is a bank unlike any other. We are the only bank dedicated exclusively to the development of Canadian businesses. The only institution whose purpose is to promote the growth of the Canadian economy by focusing on the success of small and medium-sized businesses, with a human touch and a genuine presence. At BDC, we’re changing people’s and businesses’ lives for the better. That’s what makes us unique as a bank. That’s why we are banking at another level.