VICE PRESIDENT, GROWTH MARKETING AND PERFORMANCE

BDC; Montreal (administrative region); Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible benefits

Wellness account

Defined Benefit Pension Plan

Personal days

Sick days

Hybrid work model

Learning & development

Job summary

BDC is seeking a senior leader to drive digital growth and performance marketing for Canadian entrepreneurs. You will shape marketing strategy, lead the acquisition funnel, and optimize Martech and website operations to generate measurable business results.

As a member of the Marketing Leadership Team, you will foster a data-driven culture, implement automation, personalization, and AI, and partner with cross-functional teams to elevate client acquisition and retention across Canada.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field.
• Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, or business transformation.
• Experience managing a high-visibility transactional or corporate website.
• Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.
• Experience with Martech, data, experimentation and performance measurement.
• Experience leading multidisciplinary teams within a complex matrix environment.

Responsibilities

• Define and execute BDC’s growth marketing strategy in alignment with business priorities.
• Increase Marketing’s contribution to client acquisition, conversion and retention.
• Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.
• Oversee the performance, governance and evolution of BDC’s website.
• Develop measurement, attribution, forecasting and marketing investment optimization capabilities.
• Accelerate the adoption of automation, personalization and artificial intelligence.
• Partner with business, sales and technology teams to improve business outcomes.
• Lead and develop a team of digital growth, performance, web, automation and Martech specialists.
• Foster a culture of performance, experimentation and continuous improvement.

Skills

Growth marketing

SEO

SEM

CRO

Marketing automation

Personalization

Martech

AI in marketing

Strategic leadership

French-English bilingual

Education

Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field

Job description

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits , including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few




• In addition to paid vacation each year, five personal days , sick days as necessary , and our offices are closed from December 25 to January 1




• A hybrid work model that truly balances work and personal life




• Opportunities for learning , training and development , and much more...

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

You are responsible for turning entrepreneur interest into measurable business results. You lead BDC’s digital growth, acquisition, performance marketing, marketing automation, Martech and website operations capabilities.

As a member of the Marketing Leadership Team, you help evolve Marketing into a value creation engine driven by data, measurable performance and continuous optimization. BDC is the only bank dedicated exclusively to Canadian entrepreneurs, and your work directly contributes to the growth of small and medium-sized businesses across Canada.

CHALLENGES TO BE MET

• Define and execute BDC’s growth marketing strategy in alignment with business priorities.


• Increase Marketing’s contribution to client acquisition, conversion and retention.


• Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.


• Oversee the performance, governance and evolution of BDC’s website.


• Develop measurement, attribution, forecasting and marketing investment optimization capabilities.


• Accelerate the adoption of automation, personalization and artificial intelligence.


• Partner with business, sales and technology teams to improve business outcomes.


• Lead and develop a team of digital growth, performance, web, automation and Martech specialists.


• Foster a culture of performance, experimentation and continuous improvement.

WHAT WE ARE LOOKING FOR

Education

• Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field.

Experience

• Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, digital product management or business transformation.


• Experience managing a high-visibility transactional or corporate website.


• Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.


• Experience with Martech, data, experimentation and performance measurement.


• Experience leading multidisciplinary teams within a complex matrix environment.

Key Skills

• Growth marketing and performance marketing.


• SEO, SEM and digital media.


• Conversion Rate Optimization (CRO).


• Marketing attribution and ROI optimization.


• Marketing automation and personalization.


• Martech platform management.


• Artificial intelligence applications in marketing.


• Strategic leadership, influence and change management.


• Bilingualism in French and English, both written and spoken.

Preferred Qualifications

• MBA or relevant master’s degree.


• Experience leading large-scale marketing, digital or technology transformation initiatives.


• Experience integrating artificial intelligence into marketing operations.


• Expertise in digital experimentation and A/B testing.


• Experience in financial services or another highly regulated industry.

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers , we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at [e-mail].

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.