Head of Client Growth & Engagement - Benefits & Insurance

Canada Life; Winnipeg; On-site; CAD 114,000 - 164,000; Full time

Benefits offered by this job

Education reimbursement

Health and dental benefits

Mental health benefit

Volunteer day

Pension plan

Employee ownership/stock program

ERGs and events

Job summary

Canada Life in Winnipeg is seeking a Director of Client Growth & Engagement within Client Advisory Services to lead growth, engagement and client experience initiatives across Benefits & Insurance. You will translate sales funnel insights into actionable campaigns and collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to improve conversion and lifetime client value.

The role requires 7+ years in growth or related leadership roles and experience in insurance or financial

Qualifications

• 7+ years in growth, customer experience, client engagement, sales enablement, or related leadership roles.
• Experience designing initiatives that drive engagement, conversion and growth.
• Strong understanding of customer journeys and client experience improvement practices.
• Experience using data and client insights to identify opportunities and improve outcomes.
• Proven ability to manage multiple initiatives and priorities simultaneously.
• Strong collaboration and stakeholder management skills.
• Experience in insurance, benefits, financial services, or a related industry.

Responsibilities

• Lead growth and engagement initiatives that increase acquisition, engagement, conversion and retention.
• Partner with Insurance Sales to generate opportunities and improve lead conversion.
• Develop and execute campaigns, client journeys and engagement strategies across Portable Benefits, Individual Health & Dental, and Individual Insurance.
• Optimize member and client communications and digital journeys using a test-and-learn approach.
• Lead voice of customer and client satisfaction programs and feed insights into initiatives.
• Collaborate with Performance Management to identify sales funnel opportunities and prioritise actions.
• Measure and report on the impact of growth and engagement initiatives.
• Work with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives.
• Partner with CAS leaders to create a more connected experience for plan members and clients.

Skills

Growth leadership

Customer experience

Client engagement

Sales enablement

Data-driven decisions

Collaboration

Insurance industry

Job description

Canada Life in Winnipeg is seeking a Director of Client Growth & Engagement within Client Advisory Services to lead growth, engagement and client experience initiatives across Benefits & Insurance. You will translate sales funnel insights into actionable campaigns and collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to improve conversion and lifetime client value.

The role requires 7+ years in growth or related leadership roles and experience in insurance or financial