Director, Client Growth & Engagement

Canada Life; Winnipeg; On-site; CAD 114,000 - 164,000; Full time

Benefits offered by this job

Education reimbursement

Health and dental benefits

Mental health benefit

Volunteer day

Pension plan

Employee ownership/stock program

ERGs and events

Job summary

Canada Life in Winnipeg is seeking a Director of Client Growth & Engagement within Client Advisory Services to lead growth, engagement and client experience initiatives across Benefits & Insurance. You will translate sales funnel insights into actionable campaigns and collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to improve conversion and lifetime client value.

The role requires 7+ years in growth or related leadership roles and experience in insurance or financial

Qualifications

• 7+ years in growth, customer experience, client engagement, sales enablement, or related leadership roles.
• Experience designing initiatives that drive engagement, conversion and growth.
• Strong understanding of customer journeys and client experience improvement practices.
• Experience using data and client insights to identify opportunities and improve outcomes.
• Proven ability to manage multiple initiatives and priorities simultaneously.
• Strong collaboration and stakeholder management skills.
• Experience in insurance, benefits, financial services, or a related industry.

Responsibilities

• Lead growth and engagement initiatives that increase acquisition, engagement, conversion and retention.
• Partner with Insurance Sales to generate opportunities and improve lead conversion.
• Develop and execute campaigns, client journeys and engagement strategies across Portable Benefits, Individual Health & Dental, and Individual Insurance.
• Optimize member and client communications and digital journeys using a test-and-learn approach.
• Lead voice of customer and client satisfaction programs and feed insights into initiatives.
• Collaborate with Performance Management to identify sales funnel opportunities and prioritise actions.
• Measure and report on the impact of growth and engagement initiatives.
• Work with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives.
• Partner with CAS leaders to create a more connected experience for plan members and clients.

Skills

Growth leadership

Customer experience

Client engagement

Sales enablement

Data-driven decisions

Collaboration

Insurance industry

Job description

Permanent Full Time

Client Advisory Services (CAS) is Canada Life's advice and sales organization focused on building individual relationships with plan members and clients.

Our Benefits & Insurance team helps bring that ambition to life by providing advice, guidance, and support across insurance and benefits solutions, helping Canadians navigate important health, coverage, and financial decisions. The team supports plan members and clients with optional and portable benefits, life conversions, and digital-direct insurance journeys. Through expert advice, advisor enablement and a focus on the client experience, we help Canadians make informed decisions while creating opportunities to strengthen long-term relationships with Canada Life.

Reporting to the AVP, Benefits & Insurance, the Director, Client Growth & Engagement is responsible for leading growth, engagement, and client experience initiatives that generate opportunities and improve outcomes across the Benefits & Insurance client journey. Working closely with Performance Management, this role translates sales funnel insights into actions that drive awareness, engagement, conversion, and lifetime client value.

What You Will Do

• Lead growth and engagement initiatives that increase acquisition, engagement, conversion and retention
• Partner closely with the Insurance Sales team to generate opportunities and improve lead conversion
• Develop and execute campaigns, client journeys and engagement strategies across Portable Benefits, Individual Health & Dental, and Individual Insurance
• Optimize member and client communications, digital journeys and engagement strategies using a test-and-learn approach to improve outcomes
• Lead voice of customer and client satisfaction programs, ensuring feedback is captured in initiatives
• Partner with Performance management to identify sales funnel opportunities and prioritize actions that improve conversion and growth
• Measure and report on the impact of growth and engagement initiatives
• Collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives
• Partner with Client Growth & Engagement leaders across CAS to create a more connected experience for plan members and clients

What You Will Bring

• 7+ years of experience in growth, customer experience, client engagement, sales enablement, or related leadership roles.
• Experience designing and delivering initiatives that drive engagement, conversion, and business growth.
• Strong understanding of customer journeys and client experience improvement practices.
• Experience using data and client insights to identify opportunities and improve outcomes.
• Proven ability to manage multiple initiatives and priorities simultaneously.
• Strong collaboration and stakeholder management skills.
• Experience in insurance, benefits, financial services, or a related industry.

The base salary for this position is between $114,200 - $164,200 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver - for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer:

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to$2,000 annually towards education reimbursement.
• Health & Wellness:Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
• Time Off:In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security:Company-matching pension plan,share ownership program and additionalinvestment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life.

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact [e-mail]. All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.