GTM & Content Marketing Manager — B2B SaaS

OneVest; Toronto; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Culture

Vacation: 4 weeks + company shutdown

Hybrid work

Health plan

Stock options

Job summary

OneVest is seeking a Marketing Manager to join a small, high-output team and drive product marketing, content, and go-to-market execution. You’ll write sales enablement materials, support launches, craft case studies, and translate OneVest’s product into language that resonates with financial institutions.

You’ll collaborate with Sales and Product to align launches with customer needs, coordinate with the digital team for consistent messaging, and develop engaging content and webinars that

Qualifications

• 5 years of marketing experience with a mix of content, product marketing, and launch execution: a generalist, not a narrow specialist.
• Proven experience supporting product launches and go-to-market execution.
• Strong ability to synthesize market and customer insight into clear positioning.
• Excellent written communication skills: This role is judged heavily on writing across sales enablement, web, press, and social.
• Comfortable using AI tools (Claude and others) to execute work quickly, with judgment to review and improve outputs.
• Strong project management skills: coordinate across Product, Sales, Leadership, and digital teams.
• Experience working cross-functionally with Product, Sales, and Customer Success teams.
• Comfortable learning a technical, complex product and translating it for non-technical buyers.
• Ability to thrive in a fast-paced, small-team environment and take ownership with minimal oversight.
• Prior experience at a B2B SaaS company strongly preferred.

Responsibilities

• Develop clear, compelling positioning and messaging for OneVest's platform and new features.
• Translate product capabilities into clear messaging for wealth management firms.
• Build messaging that resonates with target segments and evolves with the product.
• Deliver messaging through GTM campaigns, field sales plays, and executive presentations.
• Collaborate with the digital team to bring campaigns and content to life, owning core messaging.

Skills

Marketing

Content marketing

Product marketing

Launch execution

Excellent written communication

AI tools experience

Project management

Cross-functional collaboration

B2B SaaS experience

Storytelling

Tools

Figma

Canva

CMS/website content management

Job description

OneVest is seeking a Marketing Manager to join a small, high-output team and drive product marketing, content, and go-to-market execution. You’ll write sales enablement materials, support launches, craft case studies, and translate OneVest’s product into language that resonates with financial institutions.

You’ll collaborate with Sales and Product to align launches with customer needs, coordinate with the digital team for consistent messaging, and develop engaging content and webinars that