GTM Enablement Lead

Virtuo; Calgary; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Paid vacation

Work-life balance

Collaborative work environment

Job summary

A dynamic home ownership solutions company in Calgary is seeking a skilled product marketing professional to enhance sales enablement across various teams. This role requires 6-10+ years of experience in product marketing or sales enablement, particularly in navigating complex enterprise deals. The successful candidate will simplify intricate value propositions into compelling narratives for stakeholders. The company offers a collaborative work environment, paid vacation, and a commitment to work-life balance, appealing to those who thrive in early-stage settings.

Qualifications

• 6-10+ years in Product Marketing, Sales Enablement, or GTM roles.
• Experience with long, complex deal cycles in enterprise or mid-market sales.
• Strong storytelling and synthesis skills to simplify complex value propositions.

Responsibilities

• Turn strategy and insights into effective sales enablement materials.
• Ensure messaging remains sharp and aligned with buyer pain points.
• Partner with teams to translate field insights into usable assets.

Skills

Product Marketing

Sales Enablement

Storytelling

Cross-Functional Collaboration

Job description

As one of the most significant purchases we’ll ever make, a new home deserves to be the most exciting and enjoyable experience of our life. While owning a home should be simple and joyful, people’s best asset is their least supported and biggest headache.

Virtuo’s mission is to help new homeowners to quickly and effortlessly begin enjoying their homes, and continue enjoying them. When ownership decisions can be complex and overwhelming, Virtuo is the trusted unbiased guide to help make them faster.

What You'll Be Doing

Reporting to the CEO, you'll turn strategy, insights, and field feedback into clear, usable sales enablement that improves the quality and progression of enterprise deals. You’ll own messaging, decks, ROI stories, and deal support, ensuring BD, founders, and Account Success have the right narrative, proof, and materials at the right moment in the deal cycle.

Own GTM Enablement Across Builder and Realty

• Maintain Virtuo's core narrative and positioning across all customer-facing materials
• Ensure consistency in decks, demos, one-pagers, and ROI stories
• Keep messaging sharp, simple, and aligned to real buyer pain points

Enable Business Development and Founder-Led Selling

• Arm business development teams and founders with meeting-ready decks and stakeholder-specific narratives
• Develop ROI and expansion framing for key opportunities
• Prep founders for critical meetings and stakeholder demos
• Ensure every major deal has the right story and materials behind it

Translate Field Insights Into Usable Assets

• Partner closely with Account Development Managers, Strategic Partnerships, Account Success, Product, and Data teams
• Convert objections, patterns, and insights into better talk tracks, proof points, case examples, and enablement updates
• Build assets that solve real problems in active deals

Manage Agency Execution and Output

• Manage and integrate agency work (strategy, copy, creative)
• Ensure deliverables ship on time and are actually used by field teams
• Focus on revenue impact over marketing theater

Support Events and Field GTM

• Build enablement for conferences, executive dinners, and industry events
• Equip field teams with clear guidance on what to say, who to target, and how to follow up

How You'll Be Measured

• Meeting Progression Rate
• Deal Readiness Quality
• Enablement Adoption

Who You Are

A pragmatic GTM operator who prioritizes deal progression over brand polish. You're comfortable working closely with founders, sales, and success teams, and excel at simplifying complex value propositions into executive-ready stories. You thrive in early-stage environments where enablement is built from real conversations, not assumptions.

What We're Looking For

• 6-10+ years in Product Marketing, Sales Enablement, or GTM/Revenue Enablement roles
• Experience supporting enterprise or mid-market sales with long, complex deal cycles
• Strong storytelling and synthesis skills
• Proven ability to work cross-functionally with Sales, Customer Success, Product, and Data teams
• Bonus: Vertical SaaS experience (construction, real estate, B2B services platforms) or experience working directly with founders

What We Offer

• Paid vacation
• Work-life balance
• Energized and collaborative work environment