GTM & Marketing Specialist — Flexible Launch & Content Lead

BRP; Sherbrooke; Sur place; CAD 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Annual bonus based on company results

Generous paid time away

Pension plan

Healthcare fully paid by BRP

Discount on BRP products

Résumé du poste

BRP is seeking a Marketing and Go-To-Market Specialist to drive apparel and helmet marketing initiatives, from product launches to go‑to‑market execution. You will lead content development, plan dealer and consumer launches, and connect BRP’s Apparel team with sales, e‑commerce and external partners.

You will collaborate with regional sales and product teams to understand market trends, prepare tools and samples for field staff, and support ambassadors with product information.

Qualifications

• 3 to 5 years of experience in marketing, sales, or clothing.
• Bachelor’s degree in marketing.
• Fluency in French and English; strong communication skills.

Responsabilités

• Plan and manage a content production calendar with cross‑functional teams.
• Coordinate annual apparel launches for the international dealer network and the public.
• Support launches by distributing samples and coordinating warehouse orders.
• Collaborate with product development to gauge market trends and define marketing directions.
• Equip field teams with product knowledge tools and samples for wholesale and retail orders.
• Assist ambassadors with clothing needs and product information.

Connaissances

Marketing

Sales

Apparel

Formation

Bachelor's degree in Marketing

Outils

Excel

PowerPoint

Description du poste

BRP is seeking a Marketing and Go-To-Market Specialist to drive apparel and helmet marketing initiatives, from product launches to go‑to‑market execution. You will lead content development, plan dealer and consumer launches, and connect BRP’s Apparel team with sales, e‑commerce and external partners.

You will collaborate with regional sales and product teams to understand market trends, prepare tools and samples for field staff, and support ambassadors with product information.